Nowadays, everybody is familiar with the e-commerce market giant, Amazon. It is a huge online marketplace that provides sellers an opportunity to sell their items online according to their convenience. Those who have some efficient marketing skills and want to start their online business should start listing their inventory on Amazon. However, gaining customer attention and getting ranked on the first page of the website is not a piece of cake. You need to learn how to manage the Amazon list in order to boost your sales.
So are you looking for ways to manage your amazon product listing? Don’t worry you’re in the right place, here in this article we’ll help you with the effective and right strategies that can boost your sales and increase product visibility.
Contents
What exactly is Product Listing on Amazon?
Product listing is a page on the Amazon store where the list of products that are present in your inventory is displayed so that customers can find and make a specific purchase. It consists of a strong title, clear images, actual price, and a comprehensive description of the products. Moreover, it’s completely free to list your products on Amazon that will play an important role in attracting potential buyers. (only if it is well-optimized).
Why Is Listing Important?
Optimizing your product list can be your first successful step to be a prestigious and successful Amazon seller. It helps you gain more traffic, and rank your best products in the most searched relevant list. Furthermore, with the new, competitive, and right SEO strategies, an Amazon seller needs to be up to date to make his inventory worth visiting.
Managing your list will also help you describe each product in detail. Ultimately, it will be helpful for the buyer to choose the right product.
But to grow your sales you have to know the basics of making a compelling product list.
Steps to Create Product List
- After creating your amazon seller account, firstly click on the catalog on the top left corner. From there you need to select “Add Products”
- After that, it gives you an option to choose whether you are going to list a product that is already present on the Amazon Store (by searching its ID or name in the search bar), a completely new one, or the bulk of products.
- When you choose one of these options, then you have to select the category where your product belongs. Additionally, there are too many similar categories so you have to choose the one which is appropriate for your product.
- On the next page, 6 detail tabs will appear where you have to provide all the necessary details and items to make a proper product list
- Tab 1: Vital Info
You have to fill the sections, mentioned below, with the necessary information that describes your product and helps the System and Customer to recognize it.
- Product name: The product name is the title of your product which will be displayed on the list and consists of a maximum of 250 characters.
- Manufacturer & Brand name: Mention the name of a brand and also the manufacturer. But if you are selling your own manufactured goods then you can mention your own name.
- Manufacturer Part Number: It is only required when your product is a spare for some other product.
- Package Quantity: In this bar, you are supposed to write the number/quantity of products you are selling.
- Material Type: By clicking in the field, you will get a list of materials from where you can select one for your product.
- Color & Color Map: Enter the color of your object here. However, if you are selling some different color variations of a product then fill them in the Variety Tab (Tab 4)
- Shape: It is not used for most of the products because it only includes basic shape.
- Lens Color: Only required if your product includes a lens and that lens has a color
- Size: Here you can state the size of your product
- Hand Orientation & Tension Supported: Only used if your product supports these features.
- GTIN Exemption Reason: It is the global trade identifier number and is used only for some specific categories of products GTIN Guideline.
- Related Product ID Type & Related Product ID: Add the ID if your product is related to any other product in the store.
- Item Display Dimensions & Weight: You are supposed to write the actual length, width, and weight of your product
- Weight Supported & Display Maximum Weight Recommendations: Fill it if your product can support/lift some weight.
- Shaft Length: Mentioned in the products with a shaft.
- Product ID: You can ask your manufacturer for the actual product ID or buy it from a UPC code. It is mostly used for UPCs and E-Books.
- Tab 2: Variation
If your products have some different varieties then you can open the drop-down menu. Moreover, from the drop-down menu, you can select the type of variation your products have. After selecting the type you have to mention the differences between the varieties of the product. On clicking the add variety button another page will open where you have to provide the major details of the variety of the product such as SKU, product ID, product ID type, condition, and Pricing. But if you are listing a single product then do not waste your precious time experimenting with this.
- Tab 3: Offer
Some more blanks to fill
- Import Designation
(not necessary but beneficial)
- Country of Publication
(only if your product is published)
- Seller Warranty Description
(write a short sentence if you offer a warranty)
- Release Date
(let the buyer know when the product is going to release)
- Country as Labeled
(the country where the product is produced)
- Is Gift Wrap Available and Offering Can Be Gift Messaged
(you can do gift wrapping and gift messages for your product from here)
- Tax Code
(if you are using Amazon Tax Collection Service)
- Fulfillment Latency
(amount of time the product will take to be shipped)
- Restock Date
(when the item is going to be in the stock)
- Legal Disclaimer
(a warning/caution)
- Start selling date
(when your product will be available to be purchased)
- Signed By
(mention the name of the person who signed the product)
- Fulfillment Channel
(choose whether you want to fulfill your order through Amazon or by yourself)
- Tab 4: Images
In this tab, you have to directly upload the images of your product. However, there is an option to add up to 6 images. But it is not necessary to occupy all the space, you should add as many pictures as required. Moreover, you have to make sure to follow the Amazon Product Image Guideline.
- Tab 5: Description
Firstly you have to highlight the main features of your product in the Key Product Feature box. Furthermore, in the description box, you have to provide a complete detail about the product by using some catchy lines (can not exceed 2000 characters).
- Tab 6: Key Words
While customers are unable to see this information, it helps your products to reach them whenever they search for a relevant product.
Moreover, you are allowed to add as many keywords as you can. But try not to repeat any keyword, use unique ones. Similarly, you are recommended to add title, features, and other details in the keyword section.
Finally, the last step includes adding further crucial detail about your product along with retailing pricing information. And that’s it, your ideal Amazon product list is ready to do wonders.
How to Manage the Product List?
To create a catchy product list, you have to focus on each and every factor of your product presentation. Optimizing your product list is extremely necessary to boost the reach of your account.
So here is a short guideline for engaging massive traffic toward your inventory:
Title
- Make your title brief yet compelling (do not try to add extra information)
- The title should be pertinent and relevant to the product
- Put a stop to adding all the keywords
- You have to capitalize every word used in the title
- If you are using some units write the complete form (don’t use abbreviations)
- Don’t spell the numbers
- Avoid using symbols and signs
Product Image
- Use a professional photograph of the product
- The image should be personal and original (not taken from the internet)
- Name from an image according to the SEO requirements
- You are allowed to add a maximum of 6 photos
- Try to avoid using irrelevant images
- The images should be more than 1200 pixels in resolution but 2000 pixels are recommended
- Do not forget to edit your images to make them pop up (hire a professional designer)
Product Features
- You should try to add around 5 features to your product (list the most important ones)
- Check the grammar and spellings
- Do not explain the features in detail (that can be done in the description)
- Search for the most relevant keywords (this will allow you to rank higher on the store)
- Don’t try to add all the features
- Use the small title of every feature (because buyers do not tend to waste their time reading the whole description)
- To catch the attention of the customer, the first one or two features should be most appealing
Product Description
- Your paragraph should highlight all the major information about the specific product
- Do not let the word count cross 2,000+ characters
- Avoid providing unnecessary information
- Adding the advantages and some problem-solving abilities is the biggest plus point
- Should be no grammar or spelling mistake
- Choice words should also be attractive yet easy to understand (look for a professional writer)
- Do not add false information or additional features that are not present in the product
- Do not over-advertise your account or product (it is completely up to the buyer to decide what they want to purchase)
- You can also add links related to the product (avoiding adding contact information there)
And if it seems like a very daunting or time consuming task, then you can also avail effective Amazon account management services. These are the services provided by a paid manager to maintain the health of your account and keep it growing. He provides you different yet efficient inputs to develop your business and generate a handsome profit.
How Can You Promote Your Product List?
After creating and optimizing the Amazon product list, you just have to look for some techniques to promote it. Obviously, this will help you grow your sales and earn you handsome revenue with some positive stars.
So here are some ideas to conquer the online market with minute improvement.
- The initial step you have to take after starting any kind of business is to advertise your products to people you know and even strangers. You can promote your business verbally, on social media, in chats, using posters, or hire a professional marketer.
- The main way to reach customers is to satisfy the system. You have to keep an eye on the SEO conditions. For that, you have to use the most relevant and top searched keywords and also focus on optimizing your content, frequently
- If you own a good budget, then you can buy some sponsor ads for your products. Furthermore, you can also hire a market that will disperse your product ads all over the internet
- You should also keep an eye on the FAQ section. Try to update them regularly because they can solve most of the buyer’s queries. Which will ultimately turn you into an active and trusted seller.
- To make your sales reach the peak, you can do a partnership with some other sellers. You should choose a partner who has good experience in the field and is also successful to maintain good sales-rate
- On every shipment, you should ask the buyers for their reviews and give you a rating according to their satisfaction. However, your products should be good enough to impress the customers so that you can get positive reviews. With these reviews, your product will be ranked higher and more customers will trust you because of your product quality and services