Fashion Nova is a global fast-fashion brand that is known for selling the most affordable fashion items to satisfy shoppers of every budget. Everyone loves wearing Fashion Nova, because they’re not sacrificing the quality of these materials for a cheap price. They get good products without breaking the bank.
Richard Saghian, Fashion Nova CEO was able to achieve this feat in just a few years by always listening to customers. He tries to understand what they want and how best he can help them without them having to sacrifice their wallets.
We also saw this when the coronavirus outbreak reached the U.S. and started spreading fast. Companies had to close down, and millions of people lost their jobs in the process. Most people were stuck at home and scared to go out of their homes due to fear of contracting the virus.
This was worsened by the fact that hospitals were getting filled up, more equipment was needed to treat patients, and protective gear was exhausted.
With the empty streets and closed shops, it seemed like the world was ending.
Government officials called on individuals and organizations to lend a helping hand and do things to support others during the coronavirus pandemic.
Although production had stopped for most fashion companies as they had to ensure their workers’ safety, Richard Saghian decided not to sit and watch. Instead, he put various efforts in place that helped thousands of people live well during the pandemic.
Let’s take a look at the efforts he took to help.
Fashion Nova Cares Program
Richard Saghian established a new program with one of Fashion Nova’s biggest influencers and top celebrities, Cardi B. This initiative was called Fashion Nova Cares.
It was created because Saghian saw that many people needed assistance during the period, and Fashion Nova was able to provide this assistance.
Fashion Nova and Cardi B announced on April 8, 2020, that they will be giving out $1,000 every hour for the next 1,000 hours through the Fashion Nova Cares program. The goal was to give out $1,000 to assist 1,000 people that were impacted negatively by the coronavirus outbreak.
Cardi B has partnered with Fashion Nova several times before this. She constantly wears Fashion Nova pieces and uploads her pictures to her Instagram page, prompting more fans to go and shop the looks on the Fashion Nova site. She also released two major collections with the brand that sold out in hours and made millions for the brand.
She talked about the coronavirus as it spread faster, and even made a video that was remixed into a song and went viral. In a press release, Cardi B said, “Everyone has been affected by the COVID-19 pandemic.”
Apart from the partnership with Saghian, she announced on Twitter that she will be donating the royalties from the song that went viral to help people with financial difficulties during the period.
How People Applied for the Fashion Nova Cares Giveaway
After the announcement, thousands of people started applying to the Fashion Nova Cares program by filling a form on the site.
To apply, they filled in their contact information and gave reasons why they should be picked in 250 words.
Cardi B, on May 3, announced that they had reached half of the goal. They had given out $500,000 to help 500 people.
She also explained that she needed more ideas on how to make the giveaway interesting. She wanted to spice it up. So, she asked her fans to comment on interesting things she can do after suggesting giving the cash to people with Cardi B fan pages or people living in New York.
1000 hours after their giveaway announcement, Richard Saghian and Cardi B had given out $1,000 to 1000 people. The names of these people were displayed on the site along with the reasons they gave for applying for the package.
Saghian said it wasn’t the end of Fashion Nova helping people. The initiative (Fashion Nova Cares) will be put into more use for assisting those in need.
Fashion Nova Nose Mask Production
Apart from helping 1,000 people financially during the period, Saghian understood that many more people could be helped. If they couldn’t help more people financially, they could help by keeping them safe from the virus.
So, Fashion Nova joined other fashion brands and started producing nose masks in April 2020. This was after the CDC announced that people could wear simple clothing nose masks due to the shortage of medical-grade nose masks for hospital workers.
Many people could not follow the guidelines to make homemade nose masks from elastic and an old shirt. They preferred buying their masks online.
Fashion Nova uses quality fabrics to make its masks and they sell at very affordable prices. People can get masks on the site for less than $6. Everyone who wants to wear a mask to protect themselves during this period has easy access to them.
Plus, Fashion Nova came up with new designs that incorporate nose masks directly into the clothes. You can even find a dress that has a nose mask attached.
By doing this, everyone can easily wear their nose masks and remove them whenever they are not around people. These nose masks are usually an extension of the neckline of the dress. So, when removed from the face, they still look stylish.
During the COVID-19 pandemic, Richard Saghian was able to use his brand, Fashion Nova to help thousands of people around the country. He promises to help even more people in the future with the Fashion Nova Cares platform he put in place.