If you’re running an ad campaign on Google, you might be in a dilemma whether you should enhance it with sitelinks? This extension is gaining popularity and many big brands use it. However, there are still voices out there questioning the effectiveness of sitelinks.
We talked to Alpha Efficiency about this topic. Keep reading and you will find out their professional opinion regarding the importance of sitelinks for an ad campaign…
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Benefits of using sitelinks in your ad campaign
Sitelink extensions are one of the most popular ways to place more links to your ad in a search engine. They allow users to quickly access different pages of your website directly from the search results page.
Digital marketers often use sitelinks in PPC campaigns. Here is how this extension can help you gain an advantage over your competition:
Improved visibility
One of the biggest challenges you can face as a website owner is getting your website noticed by potential visitors. With so many websites, products, and services competing for attention, you should consider using sitelinks to increase the amount of attention your website gets – as they occupy more space on the SERP.
Sitelinks are also more compelling and memorable than traditional ad links. So you should use them, if possible.
Save users time
One of the benefits of adding sitelinks to your site is that it saves users time. Instead of having to go through your whole website to find the content they are interested in, users can just click on the relevant link. This saves them time, improves user experience which increases the likelihood of them returning to your website.
Increase CTR
Sitelinks tend to be highly clickable as Google will only show them when they satisfy the user’s search intent. This will not only attract more traffic to your website, but it will also ensure that the traffic is right.
Sitelinks are free to add
You can add sitelinks to your search campaigns for free. You will only have to pay when someone clicks on your links. But don’t worry – the price is the same as if someone clicked on your regular ad. But considering that sitelinks increase click-through rate, you might have to pay more in the end. So don’t use sitelinks if they will not lead to the right traffic that will increase your ROI.
Lower bounce rates
Sitelinks increase chances that the user will visit the page of your website that is relevant to his needs. This will naturally decrease the bounce rate – or the number of people that leave your website without clicking anywhere on it.
Things to consider when using sitelinks
Now that you’ve seen some of the benefits of using sitelinks, consider the following before you add them to your ad campaign:
Make sure your sitelinks are useful to users
You should make sure your sitelinks are useful to users, rather than just being another way to get around the first impression cap. This will help your users keep coming back to your site, which will increase your ad revenue in the long run.
Also, if Google’s algorithm doesn’t recognize your sitelinks as useful – they won’t even appear on a SERP.
Test different formats
To determine the best possible format for your sitelinks, you have to consider many different factors such as:
- your target audience
- pages that sitelinks will lead to
- text used
Experiment with those until you determine the combination that works the best for your ad campaign. Then you can stick to it and enjoy all the benefits.
Don’t base your ad campaign only on sitelinks
Yes, sitelinks are powerful and your campaign can benefit from them. But it shouldn’t be based only on this extension. Consider using other Google Ad extensions too.
Conclusion
Sitelinks can be a powerful way to gain more visibility and attract the right audience to your website. They provide users quick and easy access to the relevant pages, which results in a better overall user experience and eventually a better ROI.
Sitelinks can help you improve the results of your ad campaign and gain a competitive advantage, but only if used correctly. So, test different versions of sitelinks until you find a perfect combination. The effort will pay off!