About 50% of B2B content marketing is developed to generate product awareness. It’s no longer enough to create high-quality content, though. You need to find ways to expand your reach, too.
Otherwise, consumers might struggle to find your business. They’ll never learn about your product launches, acquisitions, or other announcements. You might struggle to build brand awareness and credibility as a result.
Instead, consider using a press release distribution company. Distributing your press releases to the right outlets will expand your reach.
You can boost awareness, recognition, and sales! Your ROI will rise as a result.
Ready to give your business the boost it needs? Here are the tips you need to find the best press release distribution around.
Set yourself up for success with these tips today.
Contents
1. Media Outlets
Before you choose a press release distribution company, take a moment to consider your goals. What are you hoping to accomplish once you choose a distribution service?
For example, maybe you want to:
- Generate brand awareness and recognition
- Position yourself as a thought leader in the industry
- Build your brand credibility
- Increase traffic to your website
- Reach customers worldwide
Then, you can focus on finding a distribution company that can help you accomplish your goals.
You can determine which company will help you achieve your goals based on the media outlets they cover. How many outlets do they cover? Do they cover a range of outlets, including:
- New content systems
- Media outlets
- Aggregators
- Influencers
- News websites
Some companies offer guaranteed placements on major news sites like Bing, Yahoo, and Google News.
Ask for media outlet lists from each distribution company. Choosing the right outlets can increase your chances of relevant coverage.
Otherwise, you might struggle to reach your target audience.
2. Intended Audience
Over 80% of customers want companies to treat them like people, not numbers. Meanwhile, 74% get frustrated when content has nothing to do with their interests.
In fact, 50% of consumers would pay more if brands did a good job at providing relevant content.
You can make sure relevant content reaches your target audience with the right distribution company.
Take a moment to consider who you’re trying to reach. Segment your large target audience based on:
- Location
- Age
- Gender
- Career
- Hobbies
- Buying behaviors
- Household income
- Marital status
- Pain points
- Online behaviors
You might also want to separate customers based on:
- Specific industries
- Local, regional, national, and international markets
- Multicultural markets
Then, create content with each group in mind.
The best press release distribution company will help you reach your ideal audience. They’ll know which outlets to send your press releases to as well.
3. Features
Ask each distribution company about the additional services and features they offer.
For example, some companies can create interactive, customizable content for your releases. Others can add multimedia to your press releases. Multimedia could help your press releases stand out.
4. Reporting
How do you know your press releases are helping you accomplish your goals?
Before choosing a distribution service, ask about their reporting abilities. Can they measure the success of your press release efforts?
Reporting can help you gain actionable information and insights. Then, you can further optimize your content strategy.
5. Search Visibility
Some press release distribution companies prioritize search engine optimization (SEO). SEO can help your business gain visibility on search engines like Google.
Choose a distribution company with strong domain authority. The backlinks you gain from their website will boost yours.
As your search engine ranking improves, you’ll have an easier time reaching prospective clients online.
6. Support
Choose a press release distribution company that has a strong customer support team. You can learn more about their support team by reading reviews from previous clients.
If you experience issues, you’ll have peace of mind knowing you’ve chosen a responsive company.
7. Reviews and References
Every press release company will try to convince you that they’re the best in the business. You don’t have to take their word for it, though. Instead, head online.
Search for the business on the Better Business Bureau website. You can also find reviews on their Google My Business listing. Try to read reviews from a few different resources.
Reading reviews can help you learn more about the quality of services they can offer.
Did their clients have any complaints? Was the company responsive and easy to work with? Would their clients suggest you choose another distribution agency?
You might find one or two negative reviews. That’s normal. If you find a ton, however, consider taking your business elsewhere.
8. Pricing
For many businesses, pricing is a priority. Before choosing a press release distribution service, get quotes from three businesses. Getting multiple quotes will help you determine the average price.
Make sure you understand what’s included in the pricing.
For example, some press release agencies will write and edit your press release. Then, they’ll help distribute your release to the right journalists and media outlets. Choosing a full-service agency could save you valuable time.
Otherwise, you might fail to write an effective press release.
Journalists receive hundreds of press releases every day. If yours isn’t compelling or formatted correctly, it could get thrown out. You’ll miss a chance to reach customers as a result.
Take the time to ask what’s included in the price. For example, will you need to pay an extra fee to have your logo included? What about including images or video content?
Other additional fees might include the word count, number of outlets you reach, and journalist targeting options.
Consider the regional, state, local, and national pricing, too. You might find distribution differs based on the reach.
Don’t choose a press release distribution company solely on pricing. Instead, review your notes. Then, choose a distribution company that can help you accomplish your goals.
Reach Out: 8 Tips for Choosing a Press Release Distribution Company
Don’t rush to choose the first press release distribution company you find. Instead, use these tips to narrow down your options. With these tips, you can find the best in the business!
You’ll have an easier time expanding your reach and communicating with customers as a result. Searching for more helpful tips and tricks? We’re here to help.
Explore our latest guides today.
