Fifty-five million Americans enter online sweepstakes every year. There’s something exciting about entering your name into something that you could potentially win, especially if the prize is life-changing.
However, it’s even better when you can enter something that you know will help someone else, too, which is where raffles get their charm. If you are thinking of hosting your own online raffle, there are some things you should be aware of.
Keep reading to learn more.
Define Your Goal
If you want people to participate in your raffle, then you need to show them why they should care. This will also help you to define who your target audience is, which will help you market it later on in the process.
To do this, you need to define your goal, showing your participants where the money will be going, and how it will be helping. If you are raising money for an animal shelter, make that the clear focus of the raffle.
If it is for more private purposes, such as winning a grand vacation somewhere, show that, too.
Set the Price
Next, to host a raffle, you need to set the price for your raffle tickets. This is not as easy as deciding on a number you think is fair and sticking to it.
If you want to ensure that you meet your goals, you’ll want to be strategic with the raffle ticket price.
There are raffle ticket calculators you can find online that will help you determine how many tickets you need to sell and at what price to meet your financial goals. This takes into account other costs involved in the raffle process, such as printing the tickets.
You want to ensure that you are selling enough tickets to cover the prize money, especially if you are raising money for charities.
Create Your Raffle Website
Now it’s time to set up your website.
When it comes to fundraising online, speed is of the utmost importance. Raffle websites need to have fast download speeds so potential donors stick around long enough to spend their money.
The design should be simple so it is easy to navigate, and the payment pages should be quick and easy to use. You should also offer as many payment methods as possible, including major credit cards, banks, and other options such as PayPal and Apple Pay.
Organize the Prizes
Now it’s time to gather your prizes.
If you are doing cash prizes, the 50/50 method is quite popular. With this, half of the money raised from the tickets goes to the prize, and the other half goes to charity.
If you do this method, make sure to check on the laws surrounding it, as they vary from state to state.
If you want to do physical prizes, you can ask local businesses to donate certain items to create themed baskets. You may also use some of the ticket money for this method, but again, always check your local and state laws.
Use This Guide to Host a Successful Online Raffle
Now you know everything you need to do to host a successful online raffle. After these steps, all that’s left to do is launch your website and start hosting!
Hosting a raffle online can be quite rewarding, but it does take some preparation, so make sure you leave yourself enough time to get every step done.
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