Running a digital marketing agency is an arduous task that demands your passion, resilience, and tenacity. A fundamental way to make your job easier is by marketing your digital agency so effectively that you do not lack clients. When you invest in growing your agency, you will gain hands-on experience that will come in handy when handling clients. If you are wondering the best way to get it done, this article will come in handy.
Read on to learn how to keep your agency moving forward in a competitive field. You can expect to find tips on how to scale your digital marketing agency using various methods. These include increasing your exposure by being your best client, securing big clients, converting more leads, hiring more staff, making strategic partnerships, and setting a course that cultivates a continuous stream of new information.
Top Ranking in your City for Target Keywords.
There is no excuse for digital marketing not to rank in the top search results for their target keywords. Most agencies begin by servicing local businesses and growing alongside them. Although some agencies have clients in different cities, states, countries, or continents, start-ups are advised to start humble and dream big.
You will need to use your marketing skills for the agency to leverage local SEO keywords together with your location terms. Creating different service pages for each region you serve, Google My Business Profiles, and social media pages are also essential. Practice what you preach by using all the tools you market to your clients, including digital ads, targeted keywords, and conversion rate optimization. These efforts will generate numerous organic leads and offer valuable insights that will help you optimize your services for clients.
Ensure Your Website is Optimized for Lead Generation
Digital marketing agencies ought to know the crucial role websites play when trying to sell services or products online. Your website will be the first point of interaction between your business and potential clients. Ensure that your website will not cause clients to lose faith in your professionalism or skills. The best websites are simple and aimed at driving prospects to action.
Discovering that prospects visit your website but do not consider hiring you can be disappointing. Take advantage of audit tools designed to capture the details of prospective clients who visit your site. These tools offer visitors a free website audit and prompt them to enter their details so you may follow up later. It is an effective and affordable method of ensuring your agency’s lead generation is accelerated.
Highlight Positive Feedback on Public Forums
Positive feedback is an excellent way of giving clients on the fence the push they need to hire you. Your agency should motivate clients to share their experiences working with you online. The best agencies also allow prospective clients who did not hire them a chance to review the sales process and suggestions about what could have been done differently to change their minds. Such reviews cement public confidence in your agency, provide opportunities to improve services, and open conversations that allow clients to feel appreciated. Although collecting positive reviews and attending to negative ones is not a significant lead generation process, it is crucial because potential leads can be steered away by negative thoughts that reduce your agency’s credibility.
Capture Leads Using a Lead Magnet
Lead magnets are a general approach for generating leads for business-to-business companies like digital marketing agencies. The concept creates an enticing calling card (to your business, e.g., a report or guide containing the top ten DIY methods to market your small business online) that potential clients would likely download and read.
The calling card is usually free to download and placed on a separate page that requests contact information for the download. This value exchange offers the consumer free information, and the business potential leads to follow-up.
Leverage Your Staff
Human resources are an essential component and an asset to any business; ensure you make the most of yours by employing thought leadership. Though often overused, thought leadership in combination with a policy of non-exclusive distribution will help you get the most of each of your staff members.
Ensure each staff member has a LinkedIn profile connected to the company page. Organize professional headshot sessions for your staff once or twice annually to help them feel confident when sharing online. Keep these pages updated with niche content that is engaging, interactive, informative, and probative. Where necessary, strike up organic and authentic conversations with your target clientele. When you post relevant information and call for questions and inquiries, you will find clients making their way to you.