Unless you’re one of us who knows a thing or two about producing high-quality pavement signs, chances are you’ve never given them much thought. But the average pavement sign can make a world of difference to your business, particularly if you take the time to understand how to make the most of it.
That’s why we’ve put together a few things to keep in mind when you’re working with pavement signs. We’ll tell you why they’re so important, how to best position them and how you can design your signs for maximum impact.
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How to optimize the placement of the signs?
Choosing the right location of signage for footpaths can mean the difference between average and great results. That’s why you may want to test your signs in different locations and see how well they work. You can do this by measuring the increase or decrease of footfall. However, this method is subject to other variables that can affect the results.
Defining the purpose
Having a clear idea of what your pavement sign is going to be used for will help you figure out where it should be placed. For instance, if you’re using it to point people in the direction of your business, then you’ll want to make sure it’s placed in a way that’s easy to see and point people in that direction.
External
Carpet signs are usually placed outside your property as a means of advertising and drawing people in. Keeping an eye out for potential customers is a great way to make sure your sign is seen by the people you’re trying to attract. Just because there’s a lot of traffic on one street doesn’t mean it’s the best place to put your sign.
Internal signs
While pavement signs are typically used on the outside, we’ve noticed that some businesses use them on the inside as well. If you’re running a large business, you’ll want to make sure you’re using pavement signs within your premises.
Design aspects
Branding
For many local business owners, a pavement sign can be the first point of contact for a new customer, so it’s important to create the right tone in your design. If you don’t, you could end up attracting the wrong demographic or setting expectations that you can’t meet.
Images
Choosing images for your pavement sign is not only a matter of finding images that match your brand image, but you also need to make sure that the images convey the right message to your target audience. Because you have a limited amount of time to capture a potential customer’s attention, the images you choose should be simple to comprehend and should convey your message without needing any extra information.
Font
There are two key factors to consider when choosing a pavement sign font. First, as mentioned above, your font must be in line with your brand and tone of voice. Second, any text you add to your pavement sign must be clear and digestible. It’s important to take the time to understand exactly what’s important and what’s not.
