One of the main factors that influence the construction of an SMM strategy is the right choice of site. Different social media have different audiences and provide different reach. In this article, we will discuss recommendations that will help you choose a social network to promote your business.
So, how to approach the choice of a priority social network for promotion?
Estimate audience reach in different social networks
An audience coverage assessment will help you choose a social network for promotion. To begin with, it is worth clearly defining the characteristics of the target audience of the business, which include:
- Age.
- Geography (city, region, country).
- Family status.
- Education.
- Profession.
- Interests.
- Income level.
After that, you need to go to the advertising account of each of the sites, since each of them has its own advertising account. There, you can target your audience according to your brand’s target audience characteristics and see what kind of predicted audience each platform offers. The priority is to choose the social network that predicts the maximum coverage.
Learn the rules for placing ads on the platform
Naturally, each service has different rules for advertising. These can be completely different prohibitions and restrictions that should be studied and taken into account when working on sites. The differences are especially visible if you plan to work with American and, for example, Chinese social networks. Due to government policies, there may be a significant difference in which advertisements are prohibited from being published.
TikTok
In 2020, TikTok has become one of the fastest growing social media in the world. This platform is dominated by young users, so the app is suitable for brand promotion if its target audience is young people aged 14 to 24. Even on TikTok, users actively share content with each other, so the social network provides high coverage.
When you know exactly the age category of your potential viewers, you can seek help from a PR company and buy TikTok followers for a faster start.
TikTok offers opportunities for creating engaging content, but it’s worth taking the time to get to grips with the app’s functionality. Creating a video on this platform looks easy, but before you start shooting, you should think over the idea and prepare the script.
To find a popular video format, you need to experiment here, but you can also follow popular trends. When you get comfortable and attract an audience, you can try to launch your own trend, for example, in the form of a challenge.
To get started, you should try to repeat the challenges of popular bloggers to attract their viewers. At this point, you can buy followers on TikTok to further increase your channel’s stats. However, next take care of the regularity of publications and their quality, because the most important thing is to keep people’s interest.
On Twitter, you can post short posts about the latest events in your life or company, as well as communicate with your audience. As a rule, this platform lives by discussing news and everything that is relevant in the world. This will serve as an advantage for you, because you can simply react quickly to the latest events and become a popular influencer thanks to this. However, do not forget that in this social network you will not be able to write long posts. Try to keep your tweets as informative and concise as possible.
YouTube
YouTube videos help build brand image. However, if the business has started to promote in social networks recently, then experts do not recommend entering this site. Channel development takes time, effort and money: to regularly produce high-quality videos, you need a team of professionals.
