Do you want to start a project or develop the one that is already in progress? Crowdfunding is one way to help you raise the necessary funds. As a new financing solution, many people have already adopted it to ensure the development of their startup. But like any type of system, crowdfunding requires a lot of preparation.
In the digital age, crowdfunding relies heavily on social media for optimal reach. Therefore, a crowdfunding strategy like Kickstarter marketing requires making good use of it to reach as many participants as possible and increase funding. In this article, we give you some tips:
Define the Project with Clarity
You must present your idea or project with a lot of clarity before asking for This is to gain the trust of visitors and invite them to invest in your project. For this to happen, it is necessary to:
- Describe your project as best as possible.
- Give value to your idea.
- Show enthusiasm through the presentation.
Remember, the better a project is presented, the better the chances of promoting it.
Start In Advance
Be sure to advertise that you are launching a crowdfunding campaign. Take the services of the best Kickstarter agency. Specify the ins and outs: what objective, what product, what gain for the donor, etc. The ideal is to start the advertising of your product launch two weeks before the real launch to arouse the curiosity and envy of your supporters.
Good Visuals For Optimal Visibility
Promote or offer your product in a way that people can know what they’re investing in. Make beautiful photos that spark envy and prominently show your logo and brand to be easily recognized.
Share Your Goals
Contributors need to know how you are going to spend their money. At the time of Kickstarter advertising, be honest about how much you need, and tell them how their donations can help you reach your goal. They should feel like they are participating in the project with you.
Don’t Play All Your Cards
Reveal new earnings or new products added to the catalog as the campaign progresses. Promote your range and your offer through the visibility obtained through crowdfunding. Continue to communicate regularly on the progress of the campaign and publish updates of your project. For example, let your donors know that the work is progressing and that you will soon have a warehouse worthy of the name!
Play Your Network
There is nothing better than word of mouth through your contacts to publicize your project and convince new people to support you. Work in stages and follow the three circles of crowdfunding :
- Family & friends.
- Friends of follower friends.
- General public.
This broader audience from the 3rd circle of relationships will make the campaign a success. The snowball effect guaranteed!
Film Your Team
Whether you are a small structure or a good number of collaborators, film yourself to show that there are humans behind this project. Honor the gifts you receive by working hard to bring your goals to life. In addition, a video often has a great impact on social networks, all good for you!
Don’t Aim Too Big
During Kickstarter marketing, start by aiming for a smaller amount to be sure of reaching it (some platforms do not allow you to keep your earnings if you have not reached your financial goal). If the campaign is working well, come up with new goals, new wins. Encourage your supporters to help you reach 50% of the stake, then 70%, etc. The ideal is to work in stages and communicate each time on what you do or will do with the amount obtained, especially if this becomes higher than the basic demand.
Give Precise Deadlines
From the start, talk about the duration of the campaign and continue to communicate on the remaining days to make donations. If you offer material gain, be specific about delivery times, and don’t delay sending gifts to donors once the campaign is over. Finally, do not make your crowdfunding last for months, show results to the contributors as quickly as possible.
Finally – Share your success!
If you got there, it’s thanks to them, so invite your supporters to toast your success on your opening night or at a VIP event reserved for donors.