Learn More About Purchasing Sustainable Activewear for Your Clothing Store

Many clothing business owners are taking a long, hard look at their brands and evaluating how their actions impact the environment and generations after them. It can be challenging, especially as some owners discover how dramatically certain decisions can have a considerable influence. If you sell activewear through your clothing business, keep reading for more information about how to be more eco-friendly, purchase sustainable activewear, and make planet-friendly decisions you’ll feel good about.

What are eco-friendly and sustainable?

Eco-friendly means, according to Merriam-Webster, it’s “not environmentally harmful.” Sustainability, which tends to have very high standards, has a definition provided by the United Nations Brundtland Commission. To summarize, it essentially means keeping future generations, the economy, and the environmental impact in mind. In addition, it involves looking at things more from a long-term rather than a short-term approach.

Several “green” terms tend to overlap and blend into each other a bit, leaving many questioning what each one exactly means. But ultimately, it all comes down to social responsibility and how the decisions you make as a clothing business owner can impact both the environment and society and–if you’re interested in creating a positive impact on both–how you can go about doing that.

How activewear can be more sustainable

If you’re interested in purchasing sustainable activewear, there are a few things to which you should pay attention. For example, true sustainability involves every stage of clothing creation, right from its concept. Therefore, there are many aspects to evaluate about the activewear and its sustainability, including where the clothes were made and by whom (such as if made under safe, ethical conditions), what the steps were in making the clothing (i.e., the amount of waste during the process), and what material.

Many might consider it difficult to buy the right sustainable activewear because different materials each have pros and cons, not just regarding the fabric itself but how it came to be. However, there are several options, such as organic cotton and bamboo, that many consider top contenders in their production and results, including for activewear.

Buying wholesale sustainable blank activewear

Considering the increasing popularity of “green” practices and sustainability in the fashion industry, it will not be difficult to know if a wholesale business is selling sustainable blank activewear. In addition, it will be easily visible on their social media and website, such as on a particular page devoted to information just about that, in its About Us section, on the landing page, or in each applicable product description. So essentially, as much as many care about helping the environment–and there’s no doubt that many do–it’s also good for businesses to put it out there. 

Every wholesale business will be different regarding what sustainable practices they choose to implement. For example, they sell activewear composed of sustainable materials like organic cotton, plant trees in response to sales, or make sure excess fabric gets recycled somehow. While looking for where to buy sustainable activewear, keep an eye out for vital certifications and labels, such as Fair Trade and The Global Organic Textile Standard (GOTS). 

Several wholesalers are doing what they can for the environment. When you’re shopping for activewear, like the Bella + Canvas quarter-zip pullover wholesale, look into what the respective businesses state they’re doing.

Letting your customers know about sustainable changes

When you decide to purchase sustainable activewear for your clothing store, whether it’s a physical location or online, let your customers know what you’re doing. For example, you can make a blog post for your website, create a page devoted to the changes you’re making, and detail more about it through a banner at the top of the landing page. 

For sustainable activewear you’re selling, include details on each page stating that it’s such and what that exactly means for your business and shoppers. As a result, it helps make your customers part of the positive changes with every sustainable activewear purchase. 

If you have a brick-and-mortar store, feel free to display a sign alongside the activewear that explains what makes those pieces sustainable and any other minor details you decide to include. Whatever social media sites you use, post more information there. If you go the route of a blog post and are committed to making more sustainable and eco-friendly changes, consider your writing a frequent act, even if it’s once a week. Posting the link on your social media sites can help get the word out about the sustainable activewear you sell and the positive changes you’re committed to making via your business. 

Take “sustainable” classes

One of the best ways to become more knowledgeable about sustainable practices, buy sustainable activewear, and make your business more “green” is to take classes. With the boom in popularity in those areas, there are plenty of inspiring courses to take that can help you learn more. 

Some courses are for credit while others aren’t, but you can learn about matters like a natural dyeing process, making more eco-friendly business choices, and the types of activewear you should look for if you want to go the “green” route. In addition, many classes are self-paced, which means you can do them on your own time without being stuck to a specific schedule.

As excited as you may be to buy sustainable activewear, whether it’s leggings, t-shirts, tank tops, sports bras, or sweatpants, don’t make rushed decisions. Instead, the best approach is to learn more about sustainability and eco-friendly and how you can make better choices for your brand. So first, learn about all the changes you can consider making, then go from there, taking one step at a time, so you make conscious decisions that better impact the environment, society overall, and your business. Before long, you can list the significant changes you’ve decided to make.