According to a recent research analysis David Deal made, email is considered the best tactic for many companies to promote their products. The market analysis was based on survey responses from 300 marketers in the U.S. The result shows that email is used regularly by 86% of respondents.
Even though many people consider emails to be old school, it is the best tool in a digital marketer’s arsenal. It is an effective medium to keep your audience engaged on a regular basis, and there are many facts to support the significance of email marketing.
Email marketing also ushered marketers to look for dependable and feature-rich email marketing platforms that could fill any gaps in their email marketing campaigns.
Thus, here is a brief comparison of the market’s top-ranking email marketing platforms, Mailchimp and Dynamics 365 Marketing. Let us dig in.
Contents
Microsoft Dynamics 365 Marketing Overview
Microsoft Dynamics 365 for Marketing is an all-in integrated business management suite that helps automate financial and supply chain processes, improve results, and nurture customer relationships to ensure seamless experiences. Additionally, it supports marketing automation, segmentation, events management, ZA.I., prebuilt templates, campaign management, data security and compliance, lead scoring, and more.
User Synopsis: Email Marketing with Microsoft Dynamics 365
The process of creating marketing emails in Dynamics 365 Marketing is quite easy. After you create a good design targeting specific audience demographics, you can preview and check for errors before going live.
Moreover, you can fine-tune the reach and effectiveness of your message through advanced operations such as adding dynamic content, merging database values and introducing programming logic.
Mailchimp Overview
Mailchimp is the email marketing automation tool used by more than six million businesses. The platform offers a variety of features, including customizable templates and email automation, to increase engagement. Mailchimp has a robust set of analytics tools that allow you to see how individual subscribers interact with your campaigns and learn from their behavior. Additionally, it helps marketers refine future campaigns, so they’re more effective at driving results.
User Synopsis: Email Marketing with Mailchimp
Mailchimp integrates with all the major social media platforms, so it’s easy to send out automated messages on Facebook, Twitter, LinkedIn, and more. The software enables you to schedule emails through its scheduler tool (in addition to using Google Sheets), so you can have automated emails go out at specific times of the day or when certain events occur in your business’s life cycle.
Mailchimp vs. Microsoft Dynamics 365 Marketing Comparison
Mailchimp and Microsoft Dynamics 365 Marketing compete against each other on quality basis of services they offer, including marketing automation, email management, and online marketing.
Both platforms are mobile responsive and web-based, so they’re easily accessible to a wide range of audiences. However, Microsoft Dynamics 365 Marketing edges ahead with its larger range of features and seamless integration of marketing and sales information.
Across the marketing automation market, MailChimp has a 40.16% market share in comparison to Microsoft Dynamics 365 Marketing’s 0.00%. Because Mailchimp has a better market share coverage, it holds the 1st spot in Slintel’s Market Share Ranking Index for the marketing automation platforms category, while Microsoft Dynamics 365 Marketing holds the 240th spot.
Final Verdict
At the end, choosing an email marketing platform solely depends on the scope and needs of your business.
If you own a small-sized business and email marketing is your main focus, then Mailchimp can be a more viable fit as it offers specialized features at competitive market processes. But that’s not to count Microsoft Dynamics 365 Marketing out – its biyearly feature updates tops every marketing automation platform across the market.
For a unified marketing solution, Microsoft Dynamics 365 consultants has far more to offer. Being able to track and deploy multi-channel marketing campaigns from a single platform is a huge plus. This can also fill in many of the gaps around the effectiveness of your email campaigns after the fact.
For a high-end enterprise, Microsoft Dynamics 365 Marketing is recommended as the professional solution for scalable marketing.