It is time to up your marketing game! However, you’re not sure where to begin.
Well, you can start with something as simple as eye-catching colors.
Many colors attract customers, but you should understand the basics of the psychology of colors in business. That’s what this post is here for.
Welcome to Marketing Psychology 101. For today’s lecture, we’re looking at five colors that attract customers. Keep reading to learn more.
Contents
1. Green
Green may force one to think of feeling jealous (don’t be a green-eyed monster!). It can also make one think of Christmas time if it is paired with red.
That said, green as a color on its own has a lot of power too. It may make people think more positively. It is also a relaxing color, which explains why so many people like spending time outside: to look at the green stuff!
Using green for environmental and eco-conscious marketing campaigns is a must.
Using it in your marketing will emanate positive energy to potential customers and clients. Just don’t go overboard with green, though.
2. Red
Count on red to get people pumped and excited about products and services! It is an attention-grabber compared to the other colors when it comes to marketing.
Red usually aligns with passion, triumph, and urgency. Seeing red can prompt people to express themselves more and to act more quickly. For any neon sign impressions, red is a fantastic choice.
3. Purple
Purple is the color of royalty. It stands out for a reason, which makes it an excellent color to use in your marketing endeavors.
In addition, you can think of purple as a color that inspires creativity. It can get your imagination’s juices flowing. It stimulates yet calms at the same time.
4. White
Go simple with white. It is used almost everywhere in some fashion when it comes to marketing. Whether it is your flier, your webpage, or your newsletter, chances are that at least your background is white.
This means that white is a good color to help offset more intense colors. Pairing white with red can help cool red’s fieriness by refining it.
Obviously white and black also pair well together.
5. Black
Like white, black is a pretty neutral color. That said, it can make quite the statement when used in marketing.
Black stands out, so it is maybe not a great color to use all the time because it can overshadow other colors. That said, you can use it in small doses to make things stand out. Don’t depend on it, though.
Use These 5 Colors That Attract Customers
For your next marketing campaign, make sure you use these five colors that attract customers. Black, white, purple, red, and green should be on your radar for their specific uses. You can also consider other colors like blue if you think they are more related to your brand.
Check out the rest of our website for a variety of other content!