Dubai has been a tourism hub of the Middle East for many years now and its diverse culture and tourism-friendly policies attract a huge number of tourists from around the world, and thus Dubai has a thriving hospitality industry as well. Covid-19 has badly hither hospitality industry around the world however, Dubai is one of the first countries to open up its doors again and things are changing at quite a rapid pace.
With Expo 2020 right around the corner, Dubai is expecting a huge number of tourists coming in from all over the world. This is going to change UAE’s tourism landscape in many ways and newer trends are expected to emerge in near future. This is not only because of the aforementioned factors but various other aspects are involved in shaping the future of the hospitality industry in Dubai.
This article will discuss top trends that are going to define the hospitality industry in near future. The trends involve perception shifts and lifestyle changes and much more.
Healthy Food
The world is seeing a shift towards a healthy lifestyle and people are concerned, now more than ever, about their eating habits. Reports show that people are scrutinizing brands based on their health centered and environment-friendly practices Moreover, people nowadays prefer to use organic products too. Middle East’s health and wellness are expected to grow by 7% in coming years so this is something that is definitely going to affect in shaping the hospitality industry in Dubai.
Hope Grown Concepts
Dubai has been attracting tourists for a number of years now and this has led to an exponential increase in the number of restaurants in the city as well and this industry has been thriving as well. Now, however, a new trend is shaping up quite rapidly and that is the concept of home-grown food. More and more brands are entering the market with newer concepts involving homegrown foods.
This is definitely going to affect the restaurant industry and on a broader level, the hospitality industry as well. That is why the service providers will have to be vigilant in coping up with these changing trends in order to survive in the market.
Regional Flavors are in demand
Due to a huge number of tourists coming in from the western world, Dubai’s hotel industry both from the food perspective and overall has been highly influenced by western flavors. Now, however, it has been noticed that regional flavors are getting increasingly popular and people prefer to check out local Arabian foods and also hotels providing regional touch to their services.
This trend is definitely going to impact how the hospitality industry behaves in Dubai and is surely something that you should keep in mind if you are a part of it or are planning to jump into it.
Economic Trends
This not only relates to the economic state of the country but also to people’s spending habits. It has been seen that tourists nowadays are no longer class conscious and more and more middle-class families are coming in. This trend is giving rise to small casual restaurants with less prices and also hotels offering services are a cheaper rate. No doubt, there are some of the best 5 Stars hotels in Dubai and nothing can actually take away the luxury that they offer.
However, the newer trend that is rapidly growing is the increase in the number of average-priced hotels. The hotel industry is huge in the city and apart from some of the best hotels in Dubai, newer more affordable options are available and people are making use of them.
The Restaurant-Hotel Deals
Another huge trend that has grown rapidly in recent times is the hotels and restaurants collaborating to provide a joint experience to their customers. This can positively impact the level of service that tourists are getting. This will also help hotels and restaurants to survive in this cutthroat environment and also grow.
Technological Trends in Hospitality Industry
Technology is something that influences every aspect of our lives and it has, of course, impacted the hospitality industry as well. Newer technologies are being implemented every day and businesses are getting accustomed to these newer technological advancements.
CRM
More and more hotels, restaurants, and service providers are coming in and it is making the competition more cutthroat. This has led to service providers using customer relationship management methods to retain the customers that they have. It also involves many CRM tools as well and this is where the technology comes in.
More advanced CRM software, customer feedback options, data analytic tools are the future trends that are going to heavily impact the hospitality industry.
POS Technology
This is something that is being implemented in every customer-centric industry and is equally important for the hospitality industry nowadays. Billing, data collection, report generation, all of these aspects are being considered to provide a seamless experience to the customers and add value. This integration of technological advancements is and will also be a trend in the hospitality industry in the coming years.
Internet
Last but definitely not least, the internet is a huge part of how people book hotels and search for hotels. So, it is an integral part of the hospitality industry. Moreover, people need connectivity 24/7 and because of this, there is no reason to rule out the internet as a trend related to the hospitality industry.
These are the trends that are going to impact the hospitality industry in Dubai and the Middle East overall in the coming years. Hotels need to up their game and keep these growing trends in check in order to survive and thrive.
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