It seems that today it is impossible to conduct serious business without a mobile application. But this is only partly true. The successful examples that each of us can give arose either from trial, error and work with the data and needs of the target audience. Or happened in a niche with huge demand, as is the case with taxi services. And most likely they arose from the first and second at once. There are numerous custom software advantages and disadvantages.
Custom Web Application Development Pros
Despite numerous drawbacks, custom web application development services still have a number of advantages. This will be discussed below.
The phone is always with the owner
A computer is not always at hand. The mobile phone accompanies him always and everywhere: in transport and in line, at a cafe table with a fragrant cup of coffee and at a party, and so on. And even when the computer is nearby, but turned off, many people will prefer to use their smartphone rather than go to the PC and turn it on. In this context, a mobile application is theoretically available to potential customers more often than a website.
Can attract attention with push notifications
If modern stores order the development of mobile programs, they will add the function of push notifications to them. They help to attract the user’s attention, remind him of himself, inform about attractive promotions, discounts and sales. It should be borne in mind that some people are very annoying with persistent intrusive push notifications. And they may even delete the application so that they no longer receive them.
Simplification of payment for goods
If your application provides for the possibility of paying for the order with a bank card (as well as electronic money, funds from a mobile phone account, etc.), this will speed up and simplify the payment process. This is especially true for cards that involve sending a dynamic password by SMS: the client does not have to remember the password and enter it somewhere else (for example, in a special field on the website).
Convenience and speed of work
With all the “if” and “but”, a well-developed application still speeds up and simplifies the process of placing, paying and fulfilling orders. The user needs to open the program on his smartphone, “click” on the goods he likes and complete the purchase. Applications provide product information in a somewhat simplified form, which can please those users who like brevity and simplicity.
Custom Web Application Development Cons
Let’s take a look at the main drawbacks that make application deployment an unreasonable investment in most cases.
Visitors won’t install the app to make a purchase only once
A significant portion of your customers are people who came to your site for a one-time purchase. After a while they will return to buy something else, or they will not come back. In any case, they will definitely not waste the time and memory of their smartphone searching for your application and installing it, cluttering the desktop with an unnecessary shortcut. That is, in the case of such buyers, your investment in application development will be useless.
You need to develop at least 2 versions for iOS and Android
The financial issue becomes even more acute given the fact that it makes sense to implement a mobile application only if it appears on both Google Play and the App Store. Both rival operating systems for smartphones are very popular, and if you do not order the development of a version of your application for one of them, then you will lose a significant part of potential customers.
You need to regularly maintain and test the application
It’s not enough just to pay once for a mobile application and then use it for years. Crashes and errors appear in any program. In addition, the Android and iOS operating systems themselves are constantly evolving to more and more versions, on which your application may not work correctly.
You need to separately promote the application
Even if your online store is popular and successful, users will not start lining up to download your app. In order for it to become popular as well, and the money invested in its development and support paid off, you will have to start a new marketing campaign to promote the application.
If you need additional functions, improvements, they will be expensive
Over time, you will no longer be satisfied with the functionality of your program for smartphones, and you will want to implement some new features into it. This will also have to pay a large amount, which may be comparable to the price that you paid to develop the application initially.
The advantages and disadvantages of mobile applications listed earlier allow us to conclude that there is no need to order their development for most online stores. Applandeo technology migration helps to deal with the cons. However, some sites are still worth the risk.