Looking to maximize your reach? Aiming for a fresh approach to marketing your business? It’s possible to undergo a rebranding process for less with the help of platforms like PoweredTemplate.
Rebranding is a more powerful marketing tool than some businesses may think. In fact, as much as 74% of S&P 100 companies rebranded their business in the first seven years, while companies spend on average 5 to 10% of their annual budget on rebranding.
There are many reasons why you may want to undergo a rebrand. Rebranding can be a great stylistic way of adapting to a startup’s changing vision over time, or for better accommodating a changing market.
Rebranding a business can bring with it a period of upheaval, so it’s essential that your approach is slick, simple, and conducted for the right reasons.
But what approaches can businesses take to ensure that their rebrand is as straightforward as possible? Let’s take a deeper look at how to master your rebranding process to appeal to new audiences:
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Align Your Brand With Your Mission
It’s likely that you already have a mission and a set of core values in place that your rebrand can work to conform with. It’s essential that your mission and values are expressed within your rebrand, or else it risks creating a disconnect between you and your customers.
Here, it’s important to ask questions like ‘what’, ‘how’, and ‘why’. In asking what you’re doing, how you’re doing it, and why you’re doing it your specific way, you can discover more about your business and where its strengths lie.
When rebranding, take the time to explore your mission and values, and create your logos and slogans as a means of communicating them to your target audience in an effective and clear manner.
Find the Messaging to Complement Your Strategy
As you grow your company, you’ll be able to discover more about your brand strategy and your market positioning. This can help you to shape your rebrand to accentuate the qualities of your business and where you fit into the market.
For instance, are you attempting to position yourself as an industry innovator? Or a company that’s optimized to provide budget goods or services.
Your market position should be conveyed in your message, and you must articulate this to your target audience. Your messaging architecture should be consistent with your brand and supportable.
Discovering a Logo to Support Your Brand
Changing your logo can be a key part of your rebrand. In altering your logo in a minor or major way, you can communicate to your customers that your brand’s identity is different and that you’ve altered your direction as a company.
You should apply a lot of thought to your choice of logo, because it’s likely to be one of the first things that your leads notice, and it will ultimately become synonymous with your business.
Don’t be afraid to alter your logo if you don’t have an in-house team of designers or if you feel that you lack creativity. There are plenty of great platforms out there like PoweredTemplate that offer expertly designed logos that are 100% editable and adaptable for your brand’s needs.
PoweredTemplate offers over 500 options in an ever-growing library of high-quality logos that could be well-adapted to suit a rebrand for your business.
There’s even a list of options that are entirely free to use and modify, albeit with the necessity of an attribution required in the final design.
Taking a closer look at some of PoweredTemplate’s logo design options, we can see that the platform offers plenty of useful contextual information to support the selection process for brands. For instance, we can see that the platform includes a useful star rating system to help showcase the strongest options to users, and we can also immediately see the software that the design is compatible with (this is important when it comes to the editing process).
Another great feature of PoweredTemplate is the ‘Similar’ button, which can help to expand user searches based on a specific design. This can help users to fine-tune their options to discover the perfect logo to suit their specific requirements.
When it comes to downloading your chosen logo, you’ll either have the option to begin a premium download or will be offered the option to download for free with an added attribution, depending on whether you’ve selected a premium design.
PoweredTemplate’s pricing structure is highly flexible also, with prices starting at $19 per month for up to 100 downloads. This can offer plenty of room for brands to use the platform for other essential resources close to their rebranding initiative, from letterheads, newsletters, business cards, brochures, and flyers to stationaries and ads.
Crucially, PoweredTemplate has also added an innovative on-demand option to its pricing structure, allowing users to pay a single one-off payment for access to a range of downloads that can be redeemed throughout the year.
Rebranding on a Budget
While it could seem daunting to rebrand your business from the ground up on a budget, platforms like Powered Template can be great for presenting you with ready-made logos that can be edited to suit your brand values and mission.
This can empower you to undergo a successful rebrand no matter what your skillsets and budget are.
When building your rebrand, be sure to always keep your values and target audience in mind. By acknowledging the personality of your business and its desired customers, you’ll have the potential to make the perfect impression with your new identity.
