Recruitment vs. Marketing: What’s the Difference?

Companies keen on edging the competition to access top talent need to recruit the best staff. And for that to happen, businesses need to leverage recruitment and marketing strategies right. 

There’s a paradigm shift at the moment when it comes to searching for employees. Most employees now search for choice positions online rather than in ‘conventional’ locations. 

Thousands of job postings are online, and the demand for top talent keeps swelling daily. With so many changes in the recruitment marketing landscape, it becomes hassle-free to maintain a top talent search. 

But two things have to work in hand – recruitment and marketing, the proper way. 

Recruitment marketing software like UltilPro iCIMS and Zoho Recruit are in high demand to ease employment solutions. But if employers have no idea about the differences between recruitment and marketing, landing top talent could be challenging. 

That’s why in this post, we’ll be looking at recruitment and marketing in detail. Also, we’ll be looking at how these two terms are different from another, even if most HR efforts use both. 

Getting the hang of your hiring process becomes easy when you know what these terms represent. 

Recruitment 

The process of recruitment involves a strategic approach designed to attract suitable candidates to fill vacancies in an organization.

Most recruitment efforts are initiated when there is an immediate need for manpower. But over time, recruitment has evolved to cover attracting employees for positions yet to be vacant. 

A set of 6 – 10 steps could go into the entire recruitment process. HR experts also make sure to contact potential employees using several methods.

How Recruitment Works

Multi-channel contact with employees

A major focus of recruitment involves contacting and interacting with candidates across the right channels. 

Several employers focus their recruitment effort on one source alone. But the right recruitment involves interacting with candidates on social media, job boards, search engines, etc.  

Active – passive candidate engagement

Passive candidates are more likely to initiate correspondence with your HR team for a job. But even active members of the workforce could find your vacancies appealing. That’s why recruitment involves connecting with all labor force members to find perfect candidates. 

Marketing

Job marketing is an act of employing certain practices to create a positive experience in applicants and build brand reputation. 

Most marketing efforts in the recruitment space focus on attracting candidates to fill short and long-term roles.

How Marketing Works

Marketing provides the right boost needed to hire top-rated candidates. Many hiring efforts get the following benefits from adding marketing skills to their hiring process:

Brand reputation building

In-depth approaches like candidate re-engagement, in-house assessments, follow-ups, and more increases brand reputation. Based on your firm’s marketing efforts, unsuccessful candidates from previous interviews will easily consider your ads in the future. 

Also, proper marketing aids brand reputation, significantly increases your firm’s chances of attracting massive applications. With the right marketing skills, it becomes easier for hiring managers to develop their organization’s standing. 

An established standing and burgeoning reputation drives your organization closer to achieving its goals. 

Improved talent pool attraction

Getting top talent to work in organizations is the desire of any hiring team. That’s why marketing works as a channel to boost the reputation of its represented brand. 

With the right marketing approach, all sorts of candidates, including active top talent will find your organization attractive. When it becomes easy to attract top candidates to your company, fulfilling future objectives is less hassling. 

Ensure personalized candidate encounter

Even if a job isn’t available for all your candidates, the right marketing effort gives your firm sustained appeal. 

What’s the Difference?

As we’ve seen above, differences abound when you separate recruitment marketing into standalone terms. Here’s a table showing how recruitment and marketing have notable differences:

	Recruitment	Marketing
1	Attracting the best possible candidates to fill open positions with a defined strategy	Involves attracting matching candidates to fill open job positions
2	Helps in filling positions after an extensive candidate assessment process	Provides support for improved brand reputation
3	Supports hiring efforts across several channels to reel in perfect candidates	Ensures potential employees get a positive lasting impression on company culture, personality, ethos, etc.
4	Boosts improvement of candidate – HR communication	Supports easy assessment and tracking of the hiring process
5	Involves certain steps to complete onboarding from hiring initiation	Boosts chances of attracting top talent to fill present and future vacancies

Bottom Line

Proper recruitment marketing supports employment decisions that changes business trajectory for positive results. Maximizing your marketing effort alongside the right recruitment gives your organization double gains.

Make the most of what this post offers, and leverage complete processes to snap up top candidates hassle-free!