Did you know that more than 2 billion people are active on Instagram every month? If you are a small business owner, it is important to become familiar with social media tools to help you grow your audience and stand out against your competition.
We have put together this guide to share the top Instagram marketing tools to help you level up your presence online. Read on to learn which Instagram tools are a must-have in today’s social media world.
1. Canva
One of the major pros of Canva is that you can not only create eye-catching posts for your regular feed, but you can also create fun graphics for your stories on Instagram. Even if you are not a graphic designer, you can create some high-quality graphics.
There is a free option, but also a paid option that unlocks more pictures and more design features.
2. UNUM
If you want to make sure that your next post fits with your current grid, then this app is perfect for you. UNUM is a visual planner which lets you see your profile grid ahead of time. You can also use it as an Instagram scheduling tool, to schedule your posts if you like how they look and edit as needed.
Just like Canva, there is a free option, but the paid options give you access to more planning grids.
3. Stormlikes
For businesses in their first stages of Instagram that are interested in more exposure, Stormlikes is a great option. It is a service that offers likes from active and real people instead of bots, or fake accounts. One of the pros is that you can choose which target you prefer liking your posts.
You also have the option of choosing which specific gender you prefer. This is a plus if your niche is more beneficial to a specific gender. Feel free to check out https://stormlikes.com for different package options.
4. Hashtag Expert
AI or artificial intelligence is becoming more popular to use in business today. Hashtag Expert uses artificial intelligence to find the best hashtags that fit a company’s audience. It is pretty simple to use because you first enter one hashtag and then the app will generate a group of similar hashtags that can be copied and pasted into an Instagram post.
The hashtags that are auto-generated are high-performing tags that will increase interaction and visibility for the post.
5. Instagram Insights
It is important to also stay on top of the analytics that each post, story, or reel has. This Instagram analytics tool allows you to study engagement rates, follower demographics, and audience growth.
Keep in mind that in order to use insights, you will need to have a business account. Once you start using the app, you will receive data from the moment you made the switch over to a business account.
6. Buffer Stories Creator
People on Instagram are loving stories because they are quick and easy to go through. To make sure you are staying on top of posting on your stories, you can use Buffer Stories Creator to make your job easier.
You simply have to upload the image that you want to use and then type a message using one of the font options in the app. For those that are less creative, you can choose from the templates that Buffer has in stock to help spin your creative juices and edit them to fit your brand messaging and colors.
7. Buffer Remix
With so many things that have to be done, Buffer remix is a time saver. You can transform content you already have created on a tweet, link, or a Shopify product. Buffer Remix will take the content and create a beautiful Instagram graphic.
One example of using this tool is to take a tweet that your current customer made talking about your fabulous products or services. This tool will turn that tweet into a well-designed image you can then share on your IG.
Best of all, this tool is free and super simple to use. The tool will do all the design and work for you. You can customize it as needed once the design is created.
8. Unfold
This is another tool you can use to level up your IG Stories. There are more than 200 templates that you can use to get started and customize and edit as your heart desires. There are also plenty of built-in fonts, so you are not limited to the few selections that Instagram has when creating stories directly in their app.
9. Adobe Creative Cloud Express
Once upon a time, this was known as Adobe Spark, but it has been improved and is now known as Creative Cloud Express. You can use the drag-and-drop features within the templates in the app.
The template selection is in the thousands, making it easy to find something to create and make unique to your own company and brand. There is also some stock music you can choose from as well as fonts.
You have the option of using the free plan or choosing a paid one for access to more design features, music, and assets.
10. Sotrender
The easiest way to ensure your Instagram profile is growing, is to understand which activities bring you the best results. And you can learn that by using a social media analytics tool like Sotrender.
If you decide to use Sotrender, you’ll be able to monitor what type of content is the most effective. Understanding this is key to growing your audience even further, because you’ll finally know what is the most interesting to your (potential) audience. And now, you can focus only on producing the content that matters.
Monitoring more data, e.g. when your followers are active on the platform, or which post types have the biggest reach or engagement, will give you a broader look at your performance, which is essential when crafting your perfect Instagram strategy.
Which of These Instagram Tools Will You Use?
We hope that now that you have our top Instagram tools, you can make an informed decision on which ones you want to add to your business “tool belt.” Hopefully, you are also feeling more inspired and ready to keep up to date with the latest trends taking over the social media world.
If this blog post came in handy, please continue browsing our business section for more tips and tricks.
