Are you looking for better, more effective ways to generate attorney leads? In order to grow your client base and your practice, you want to make sure you are getting quality leads that will convert.
To learn some awesome tips for law firms that are in need of lead generation strategies, keep reading. Optimize your lead generation strategy and watch your practice grow this year.
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Have a Professional and Impressive Website
Your website acts as your 24/7 sales agent, meaning it should leave website visitors impressed. Your website is often your lead’s first experience with your law firm so you want to make it a good one in order to lead them through your sales funnel successfully. You should think of your website as a key tool for converting leads into paying clients.
You want your law firm website to reflect who you are as a brand by telling them what you do, who you serve, and why. You should also display what sets you apart from competitors to convince website visitors that you are the one to be trusted. You want to have a professional website design that is clean and easy to navigate for a great user experience.
Your website should also be mobile-friendly and optimized for search engines so that quality leads can find you no matter where they are browsing from. You want your website images and copy to be high-quality. To humanize your brand and to let website visitors in on the “who” behind your brand, add an “about” page to add photos and short bios of those on your team.
This will allow website visitors to see what experience your attorneys have, which will lend some credibility. You should have a clear call-to-action button on all pages of your website that allows visitors to click in and book a consultation with a member of your firm.
Utilize Social Media Marketing
If you don’t already use social media to market your law firm, you should. Social media is a great inexpensive tool for marketing to those in your area in order to generate leads. This is also a great way to build a community around your brand.
You can ask your clients to follow you on social media and to share your account with anyone they know that may be in need of your law services. You can use your social media platforms to build your law firm’s online presence, which displays your firm as its own brand. This is a great way to create some buzz by sharing great content with your followers.
For tips on how to generate MVA leads, head to the link.
Lead Generation Tips for Law Firms
If you’re hoping to generate more leads for your firm this year, it’s time to go digital. A great place for law firms to start is with their social media marketing efforts and by making sure their website is optimized for the best results.
For more advice, head to the “Lifestyle” section of our site.
