Businesses understand how important it is to rank on search engines for relevant topics being searched. Getting the proper SEO for your business website elevates you in the search results on Google, Bing, and other standard search engines.
Beyond ranking on search engines, having a solid presence in SEO can lead to increased e-commerce sales, conversions, and profitability. If you haven’t focused on SEO, now is the start.
Here are the different types of SEO.
On-page SEO refers to optimizing a website’s content and HTML code to make it more visible to search engines. This type of SEO focuses on the content and design of your website to make it more search engine friendly. This includes optimizing the website’s title, meta tags, header tags, images, and content.
Off-page SEO is the process of optimizing a website’s external factors. You optimize a website from a search engine through activities outside your website.
Complete this through link building, citation building, and social media engagement. Usually, you’ll be linking your website to other high-quality websites for more traffic.
Technical SEO is the process of optimizing a website’s technical aspects. This includes optimizing the website’s structure, site speed, sitemaps, robots.txt file, and redirects.
Local SEO is optimizing a website for Google’s search engine for a specific geographic location. This includes optimizing your website’s title tags, meta descriptions, and content for local keywords. Moreover, this may consist of adding your business to online directories, claiming your Google My Business listing, and adding the NAP (name, address, phone number).
This type of SEO is critical for businesses that rely on online sales through products or services. It focuses on optimizing your website for product searches and improving your conversion rate.
Voice Search SEO
Voice Search SEO is focused on optimizing your website for voice search queries. This includes optimizing your website’s content for long-tail keywords, using structured data to improve your website’s voice search results, and creating a voice search-friendly website design.
Video SEO is focused on optimizing your videos for search engines. This can be done by optimizing the videos’ titles, descriptions, and tags. Additionally, businesses can use transcripts and closed captioning to make their videos more search friendly.
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Knowing the Different Types of SEO for Your Business
If you own a business, large or small, you need to be aware of the different types of SEO and which ones will work best for you. Luckily, this guide has given you a basic understanding of the most popular SEO for websites.
So now it’s time to take action and get your business ranking higher in search engine results. Remember to keep your SEO strategy fresh and up-to-date, and you’ll see consistent results.
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