What Is Bulk SMS?
In this advanced mobile technology world, there is a constant increase in the number of users having mobile devices. In this cut-throat business era without implementing changes in technology and marketing methods, you cannot survive or grow in this competitive world. Thus, sending SMS in bulk is considered the most comfortable, beneficial and fast way to convey.
Bulk SMS messaging is a kind of marketing tool using mobile phones which helps marketers and business owners to engage, attract customers thereby increasing revenue. There are plenty of Bulk SMS service providers available in most cities like Chennai, Bangalore etc in the market.
Bulk SMS Service provider or Bulk messaging means sending SMS service to one or many/bulk recipients through a range of communication tools like mobile, software, API, web platforms.
With this bulk SMS service provider, you are able to send SMS to thousands of potential customers in Chennai, Bangalore and around India with special offerings and reduction pricing, delivering your message right to their back pocket.
Reasons to use Bulk SMS to Improve various fields of Business:
Everyone carries a mobile phone today; it is not surprising that such business promotion through mobile phones will be an easy choice of marketing. Since business owners have a huge number of users as well as clients that need to be reached at once with defined information. The SMS can be a reminder, alert or some news, all these businesses need a systematic way to deliver these messages to their targeted audience. Whereas Bulk SMS Service is not limited to large companies only.
Like SMS service, email marketing is also considered as one of the most efficient ways to reach an audience, but the real fact is that only a small percentage like nearly 20% of emails are actually read. The same amount of risk even applies to SMS marketing, but SMS is coming directly to a people mobile and they also do not require the Internet to receive and read, hence this risk liquidates. The fact that even says nearly 90% of SMS are received and read by the people. This proves that communication by SMS service is the best if you want to engage consumers and stay on their schedule.
We should think that Bulk SMS is an additional business tactic that increases sales and revenue since it empowers you to reach targeted audiences when it’s more appropriate for them, with the well-defined information or service they need from you. In this 21st-century marketing, word of mouth will be an interesting business tactic that attracts people to remember your brand and stick to it.
Bulk SMS Service is used by various fields of business like national companies; Private or public schools and colleges to send SMS in bulk carrying information to parents and teachers; Hotels and restaurants can use bulk SMS concepts to send special offers and invitations; Publishers, theatres, cinemas, galleries can use bulk SMS services to notify their new books or invite people to premiers and exhibits; organization; developers; NGOs & government agencies for promotion, communication, transactional alerts, notification, reminders, OTP and feedback.
Promotional SMS:
Promotional SMS is considered a great way of mobile marketing since it is a comparatively lesser cost than other types of SMS. A promotional SMS can access wonderful benefits for your company/brand/organization. All that matters is the content that you send to your audience to make them aware of your offer, product or services. We believe that promotional SMS works as a vogue to brands.
Promotional SMS Service makes your business marketing more effective and boosts your client’s experience. Promotional SMS Gateway allows you to send Bulk SMS through a web application to the people on the mobile device and also it allows you to upload the excel sheet, notepad file to push messages to multiple users in a very short time.
As stated by the TRAI, Promotional SMS can be sent between 9 AM to 9 PM only and SMS will get delivered to Non-DND numbers only. Promotional bulk SMS mainly used to send between internal staff, customers and prospects quickly, easily and effectively. It is also used to send users to notify offers, notifications, information, updates, and reminders for better ways to reach a customer.
Transactional SMS:
Transactional SMS sends SMS as multiple stages of delivery of any order to make a company reliable for its customers. Because of this feature, transactional SMS are attaining popularity in Financial Services like banking, Real Estate, Education, Retail – Showroom, E-commerce, Automobile and all such kinds of businesses. It is mainly used to send OTPs, informational messages, booking and order alerts to your registered customers. These are necessary messages which are sent to your customer to pass on information about your product or service.
For example, in schools and colleges, it is used to Send Fee alerts, Event alerts, report card alerts, important notices and fee receipts; in Hotels and restaurants it is used to send information about ordering Food, payment confirmations, dispatching of selected items, arrival at customer’s place and successful delivery; in Business, they utilize for scheduled interviews, interview results, invoices, order or deal confirmation, delivery report and receipts; and in main E-commerce industry they need transactional SMS to guide every action like product delivery for proper tracking and letting customers know about the process regarding their order.
Transactional SMS services can be activated instantly, and you can send SMS at any time from anywhere. It is allowed to send messages on both DND and Non-DND numbers.
Missed call Service:
Missed call service is a feasible medium to collect customers’ responses and produce appropriate leads for your users. Missed Call Service can be used in many departments depending on your specifications, for example when using Mobile verification purpose with this missed call service you can save outgoing messages since Customers can give missed calls at zero cost, the call automatically gets abrupt after one ring; While doing Forget or Retrieve Password you can ask the customer place a missed call from their registered mobile number at zero cost and once you got the notification call you show the reset password; in Customer support/Sales you can replace conventional method Toll-free number with Missed call alert thereby you can save huge bills and automate them; New leads, with this missed call alert service you can just include your number and capture potential customers; You can also set Auto Thank you Voice call SMS; organize quick polls, surveys and contest without any cost. Always with this service, your customer can request a call back by giving a simple missed call.
The report management dashboard tracks all the missed calls and updates you by instant SMS alerts. It has live monitoring and cloud hosts to operate anytime from anywhere.
Voice Call:
Bulk Voice Calls are generally pre-recorded voice messages or you can also upload a clip or text which will be automatically converted to speech, that is sent to mobile and landline networks worldwide. They are automated calls that involve self dialling of various numbers at once using computer-directed lists.
Since these messages are conveyed in all regional local languages and make communication personalized and effective, it attracts more customers and the receiver has to listen to the voice message and doesn’t have to respond. Using IVR, facilitates two-way communication which can be used for asking feedback or opinion from the customers. These voice calls can be used for urgent broadcasting since it doesn’t need internet or computers to specific groups by automated phone calls. It helps you to reach your target audience in the easiest, fastest and most cost-effective way.
Bulk voice calls are simple telecommunication that grants you to take a recorded voice SMS to hundreds or even thousands of call recipients in a short span of time. Bulk voice calls mainly used in the Election campaign, customer surveys, mobile marketing, voter registration, vote reminders, EMI reminders, fundraising, meeting alerts, product promotions, customer surveys, wake up calls, stock alerts, Hospitality, Travel Agents, Tour Operators, Utilities (EB, Telephones, Gas, etc.), IT Support staff for alert escalation process, Supermarkets / Malls, Banking sector etc.
Short and Long Code Services:
Short Code:
Shortcodes are known as short digit sequences, mainly used when you have information to exchange. When the incoming payment SMS is received, a reply SMS maybe like the information, web link, or an item code to that information can be reverted back to your customer. Shortcode services either will be a dedicated shortcode or a keyword shortcode, which can be shared by numerous users. The number of keywords that can be used on a dedicated number is not limited.
Short Code SMS Service features mainly includes a perfect tool to reach potential customer instantly and can be tracked by web management platform, it is also a 2-way communication hence customer response can also be recorded, provides unlimited keywords, while in SMS polling and voting where users can vote for the participant, shortcodes will be used in code verification process where user can send code from their mobile number as well receive a reply when it is verified, in SMS quiz, shortcode used to initiate a quiz as well to answer the quiz, it is also used to get Exam result, product information and also movie details.
Long Code:
Long code is known as an assigned mobile number, virtual mobile number, or Large number which allows your user to communicate with your company or brand. This long code message is a two-way communication hence it can receive feedback, requirements and also inquiries..
To simplify the customer experience to reach your brand, you can try keyword-specific SMS as per your needs. Long code SMS can be used in many of the eCommerce platforms as well as small companies to generate leads for their business and also feedback from the customers to develop the business further. By using this technology, we can rest updated in a marketplace thereby it is very advantageous for fresher entrepreneurs.
The main features of Long code SMS include, it has multiple account management systems, web-based real-time editing and reporting, it used to forward URL, customized welcome SMS to notify customers, two way messaging helps to enhance interactive communication, maintains user phone books and is cost-effective.
SMS API:
SMS API (Application programming interface) is developed for customized integration with your application. Since it has a high amount of adaptability and robustness, it can be easily integrated to work in any kind of domain. It supplies the sample code for all the applications so that you can integrate API hassle-free.
Using this technology, you can send SMS to lakhs of customers belonging to different groups such as clients, employees, customers and business partners. Flexible Bulk SMS API enables important features such as High convenience level, easy integration of API, least delays, Two-way messaging to any network, the possibility of customization, a cloud-based detailed web report with all required details.
Bulk Email:
Email marketing is called marketing/sending commercial information to a class of people using electronic mail (email). Email Marketing stays one of the most constructive ways to broadcast on the Internet. It also ensures that your email goes out on time and is prepared according to your instructions. As the name shows, this marketing tool enables you to connect with your users to promote your products or offers through one of the most trusted and broadly used media, called email.
It is also used for spam checking, promotional content or newsletter and upload customer databases amongst others. Hence you can stay connected with your potential customers through mass mail services and thus increases your revenue. It doesn’t matter what your products, offers or services you provide, it is essential to carve for online presence which can higher the level of profit. Email Marketing can easily expand your customer base.
Email marketing is mainly used in the field such as Credit Card Holder, Manufacturer, Student, Car Owner, NRI, Businessman and more categories to our customers for their marketing purpose. It includes most profitable features like Inbox Delivery by excluding spam or junk folders, Reseller model, Detailed Delivery/Read Report and can be converted into excel sheet, Provision to save mail templates which enables hassle-free usage, Quick push encourage easy importing of contacts with just a few clicks of the mouse, Unlimited and cost-effective.
SMPP Software:
SMPP (Short Message Peer to Peer) is a highly ascendable and effective platform for owners & SMS aggregators. For better performance, it is designed to make a first delivery attempt and also undelivered messages are stored and retrieved.
The design provides high-performance throughput per Server and provides hassle-free scalability both vertically and horizontally. This API can be used to send all kinds of messages such as ordinary text, binary, and Unicode messages, as well it provides a detailed delivery report. The Short Message Peer-to-Peer (SMPP) is a protocol used by the telecommunications industry for interchanging SMS between Short Message Service Centres (SMSC) and External Short Messaging Entities (ESME).
The protocol is a level-7 TCP/IP protocol, which allows the fast delivery of SMS messages.
The commonly and widely used versions of SMPP are v3.3 and v3.4 since it transceivers to receive incoming messages too. Data exchange may be synchronous or asynchronous. In Synchronous each peer must wait for a reply for each PDU being sent whereas in Asynchronous multiple requests can be issued in one set and acknowledged in order by the other peer.
Become a Reseller SMS Gateway:
Becoming a Reseller?
If you’re interested in becoming part of this fast-growth industry and feel that you would be the most suitable candidate to promote products and services then you may be perfect for the Reseller program. Many of the SMS gateway providers in Chennai and Bangalore give reseller programs at Zero cost setup and allow you to sell Bulk SMS on your own website or other online platforms. It doesn’t need technical knowledge for setting up of white label messaging panel and also it is a simple and easy to use interface that allows the SMS resellers to sell more SMS packages. This program ensures instant access to their customer support for all kinds of enquiries. As well you can customize your own SMS package price, get unlimited sender ids and API integrations for SMS, Long/Shortcodes. Risk-free and work either full time or part-time. It also gives you certain privilege permissions as well as decent income and better growth in your life.
Conclusion:
Since every person in the world uses a mobile phone in their hand and a high level of interaction through messages, SMS marketing will be the best and beneficial way for the business requirement as well for their growth. If still, you are not connected with any bulk SMS provider, then this the right time to approach.
