TikTok marketing – How brands are using the platform

In the stream of social media platforms, there is a new player named as TikTok. As for now, only a few brands have understood the top-notch opportunities provided by this platform and the platform has only been around for a year. Through this platform, the users can create videos with musical inserts, filters, and effects. There are over 500 million active users on TikTok which speaks volumes about the popularity.

Some brands have already started using the platform to show their creativity while some are experimenting. On the other hand, marketers are confused if the app is worth it or not to invest the efforts because simply, it’s a new app. However, TikTok is actively integrating the hyperlinking features topped with advertising processes for branding and business marketing. 

As for now, the businesses that are using the platform for marketing have managed to integrated high market awareness leading to increased sales funnel and business visibility. The younger audiences are being engaged through the short yet compelling and funny movies. TikTok seems to be vibrant in nature which means there is high chance for grabbing the user’s attention. 

In addition, the top-notch and world famous influencers and bloggers have joined the community to run with the fast-paced results of this platform. If you are not sure how to use TikTok for marketing your brand, we have added a few brands to tell you how they are implementing it. With this information, you will gain motivation and inspiration to use the platform.

Chipotle

This is the Mexican restaurant chain that has joined TikTok and over the period, they have managed to earn over 55,000 followers. There are videos regarding music and memes while putting light information about the menu. Buy TikTok Followers ,They are using these funny videos to share information about their cuisine and menu items.

They have launched a #GuacDance challenge which has taken everyone by storm and has become the fastest performing challenge on TikTok. The videos being uploaded as the part of the challenge has a perfect mixture of pop culture, musical notch, and silliness. These videos are clearly showing how brands can use songs to raise awareness about the product. 

NBA

They have managed to earn over 5.1 followers as they are offering the combination of inspirational quotes topped with music. When you look at the Instagram page, they only prefer the basketball game highlights but on TikTok, they are showing the quirky and lighter side. The TikTok videos are designed where players can be seen having fun during matches or the workout sessions which engages the followers. 

There are some motivation content through which followers gain a much-needed dose of positivity and a push to work. It’s needless to say that they are using the platform to post lighter information about the brand leading them to fit the basketball world and short videos all the same. In other words, they are creating a personal image about the brand leading to increased engagement and increased engagement by follower’s base. 

United Nations IFAD

This name seems to be absurd looking on TikTok as it belongs to the mature and sophisticated fields such as government or agriculture. However, they are breaking the stereotypes to raise awareness about their objectives and aims by reaching new audience. They are posting motivational videos and informative content on the platform which encourages youth to take part and help change the world and make it a better place. 

There are short films regarding farming which are posted under the informational content stream and providing information about the agricultural working. They have also launched the #danceforchange which has already become famous and people from all around the world are taking part to raise awareness and fight against world hunger. Check MIMY for more information

Guess

There are over 35,000 followers on this platform and they have managed this follower base by posting only three pieces of content. They have launched a challenge #InMyDenim through which they have managed to attract the user base. This happens to be the first branded challenge that brought such massive results. 

They have used this challenger to create high interest in fashion products. You can check trending brands Peep Merch and brands without even talking about the products on their own. When people watch the challenge videos, they want to gain information about the brand and raise awareness.