Hiring the right trade show models isn’t an easy task. After all, they do important work of representing your company at conferences and conventions and increase your brand exposure. While you are busy talking to your potential clients, they complement you by performing event-specific tasks such as demonstrating your product or arranging the business cards.
An extra set of hands never hurt! Worried about how to find top Dubai models to represent your company?
Here are a few tips to choose the right talent:
Photos and Resume
In the world full of color editing techniques and filters, pictures can often be misleading. It’s better to ask for various photos with different angles and poses. A few candid photos beside a professional smiling headshot and a ¾ body shot can perhaps make your task easier. This will help you to notice the natural beauty in a model. Apart from photos, you also need a resume to understand the work a candidate has done. The work should be listed in chronological order so that the resume appears professional and understandable.
Apart from looks, a model should have excellent communication skills. The model represents your brand and needs to convey its message; hence, only being attractive and appealing will not serve the purpose. A promotional model who has previously worked as a brand ambassador may or may not be trained in working at an exhibition or tradeshow. Hence, it’s better to look for models that already have experience of attending conferences and conventions. The more experience they have in such trade shows, the more are the chances of meeting your expectations.
Interest in the product
It’s always a good decision to hire a model who is interested in your product herself. Someone enthusiastic about your product will convey the brand’s message better than someone who is just eager to get a paycheck. The knowledge and excitement of a model who is enthusiastic about your products and services will be contagious.
Active and energetic
No one would want to talk to a person who seems uninterested and lazy. On the other hand, an active and energetic person can change the whole story. A lively model can generate a huge amount of footfalls. Your booth gets noticed and so does your brand. If all goes well, some footfalls will gradually get converted into leads.
As mentioned earlier, trade show models are not just for the looks. They need to have good communication skills and genuine interest in your product. They need to understand the brand they would be representing. Hence, hiring educated and talented models will be the icing on the cake. While providing a script can be a good idea, a model should have a strong understanding of your company too.
The models should be given a few classes or sessions to understand the features and benefits of the products manufactured by your company before hitting the exhibition floor. Your clients will treat the model as a part of your company during the trade show. Appropriate training will lead to great results.
All that glitters is not the gold; not everyone is who they appear to be. It’s always good to do a thorough background check or screening before the model represents your company at the tradeshow. The model will be considered as your staff for the duration of the show and you obviously wouldn’t want anything that you hamper your brand’s image. Companies usually have this software for this, but in case you don’t, you can write the candidate’s name and Google search. Although this can be a casual approach, this will help you to know if your candidate has previously been arrested or reported for doing any crime. A Google image search is recommended if a candidate has a common name.
As your clients will need personal attention, overstaffing would be a bad idea. More staff will make your booth overcrowded and unappealing. This indirectly means that there would be less one-on-one attention to the clients. The right number of employees at your booth will keep the space appealing to visitors.
It is obvious, that you will generate better leads at a trade show if you are able to hiretop Dubai modelswith the right talent. Choosing the right trade show models is the key to success at a convention or exhibition. Whenever the visitors enter your booth, a warm welcome and light hospitality can be the cornerstone to a lead generation.
The trade show models interact with the visitors, provide them with product information, and support the main staff of your company. A good trade show model is a precious part of a strategy, the immediate face of your brand, and the ideal way to give leads a beautiful first impression of your company.