As more and more aspects of the business are being conducted online, it has become critical for businesses to consciously put effort into creating positive online experiences associated with their business.
While a lot of this has to do with marketing, businesses must also think about the post-sale online experience associated with their brand.
The online post-sale experience begins right at the moment the customer agrees to pay for your product or service. It is crucial that you optimize every customer touchpoint for a positive and smooth experience if you want to retain customers.
With that said, doing this can be confusing for beginners that have just started their online business journey.
So, how does one optimize the post-sale experience for online customers?
Here are a few tips:
Train Your Employees
Employee training is one of the best ways to ensure your customers and prospects are treated to a consistently positive experience. The best part is, with a corporate learning management software, training employees virtually is both affordable and easier than ever. This software comes loaded with a myriad of features that are all designed to make training more engaging and impactful.
From engagement features such as peer-to-peer learning support to custom reporting of your training initiatives, corporate learning management software offers everything you need to make a positive ROI on your employee training dollars.
Another hidden benefit of employee training is reduced by employee turnover. This is because, with training, you are actually investing in your employees, helping them become more knowledgeable and qualified professionals. These qualities will definitely make them more employable and in turn, more successful with their respective careers.
Rethink Your Online Payment Experience
After being convinced to pay for your product/service, the payment process is a customers’ first interaction with your business. Since first impressions matter, it is imperative to ensure your online payment process is smooth.
An online payment solution like PaySimple will allow your customers to choose from a variety of payment methods, while also offering a collection of other incredible features like automation of recurring payments.
Besides the customer’s online payment experience, PaySimple also offers a mobile app that you can use to keep track of your offline and online payments, right from your smartphone!
Train Your Customers
You must be thinking, training employees were okay, but training customers? However, customer training is a well-known and well-accepted practice to improve the post-sale experience of a customer.
With customer training, you take your customers from purchasing your product to being ‘successful’ with your product. A well-developed customer training initiative enables customers to make the most of your product/service and use all the features or benefits offered by your business to their advantage.
In other words, customer training enables your customers to use your product like it has been advertised.
Depending on the complexity of your offering, customer training can be anything from a single ‘walkthrough’ of your product to several focused training sessions that talk about specific features. If you are choosing the latter, you can even create a set of instructional videos and share them with your customers after the sale is complete.
Training your customers will not just help you create more positive customer experiences for your brand, it will also help you reduce your organization’s efforts and resources engaged in providing support. Think about it, after your customers have been trained, they will not require as much support from your team as they do now.
Rethinking your customer’s online experience is not optional anymore. Businesses that want to be successful must adapt to the digital revolution. We hope that these tips will help you get started in the right direction.