Top 5 reasons why SEO is so vital for your business

Although many company owners use their own website, having is now no longer sufficient. Small company owners may substantially improve revenue and attract new consumers by optimizing their websites for search engines.

In the age of pervasive digital transformation that is changing marketing, the role of SEO in this process is very important. More and more brands are turning to companies like Grid Dynamics and others to seamlessly navigate all the necessary transformations while remaining customer-centric, offering users valuable content and an optimal experience. And SEO strategy here, of course, should be built around these changes. Marketing activities create a completely different and more valuable digital footprint than paid advertising.

First, the site must receive traffic, and only then can you attract new customers. Now there are many channels in order to express yourself on the Internet and receive orders. These include SEO-optimization, which everyone who has his own business should use.

Google and Yahoo are excellent search engines for promoting your website and allowing clients to find you online. In simple terms, is done by increasing its relevance and prominence to increase the traffic that the website receives from search engines. This is a profitable marketing strategy that allows you to get new customers and attract attention.

Why do small businesses need SEO?

You’ve probably heard about SEO before but didn’t quite understand why you should waste your time and money as a small business owner who is mainly focused on one specific region. After all, even if you have a local business and most of the orders come directly, it is worth considering the fact that many of your customers are looking for a product or service on the Internet.

1.  Search is the traffic channel n.1

Search engines tend to drive 500% more traffic than social media pages and it’s foolish to ignore that. What’s more, Smart Insights conducted a study and found that 34% of search traffic comes from e-commerce sites.

For young businesses and start-ups that are not yet known to anyone, this traffic generation option is very effective, as there is an equal chance to compete for traffic with brands that have long established themselves.

2. Users are lazy

How frequently do you search past the first page of results? Probably not very frequently. According to HubSpot data, 75% of users never get past the first page of a search.

Instead, they pick a top 10 site that suits their search query. As a result, if your site appears outside of it in the search results for a certain term or phrase, a significant portion of the traffic will be lost.

Prepare to create only high-quality and engaging material if you really want to fight and stand out around thousands of many other websites in the search, and also reach the top of the search results.

How to do it? You need to start doing the following:

• Choose keywords with a low level of competition to make it easier to break into the TOP at the initial stage.
• Do not use black methods of SEO promotion – search engines nowadays have very smart algorithms and can easily figure out cheating or fraud by applying serious sanctions to the resource.
• Post quality and useful content! Think about what your audience wants, and what they will be interested in.

3. SEO will increase sales

Traditional advertising methods are no longer getting high responses from consumers. Direct mail and print ads average 1.7% while SEO leads convert to a whopping 14.6%.

4. Regional SEO is important

Due to the fact that Yahoo takes into account regionality when generating results, and Google uses the Possum algorithm, it is regional sites that are in priority. This means that when a user searches for something, search engines try to show him results that are in close proximity or in a particular region.

Therefore, if someone is looking for shoes, the search engine will show the nearest shoe stores on the map. This suggests that SEO not only allows you to reach a wider audience from all over the world but also increases the chances of getting a local order.

5. Most people use search

According to Google, four in five consumers use the search engine to get company information. They utilize search engines to look for addresses, hours of operation, and customer feedback.

If your company doesn’t rank high in search, you’re losing out on a large number of individuals who are actively seeking businesses like yours and are ready to make a purchase.

Outcome

Whether you use the services of professionals or do your own promotion, SEO can have a very significant impact on sales and customer growth.

And finally, I would like to say that SEO is an investment, and the more you invest in it, the more you will earn in terms of high positions in search engines, business growth, and customer loyalty.