While the statistics are quite impressive, it is still important to note that bounced or undeliverable emails could go ahead with harming your overall reputation while costing your business significant money. As such, cleaning your email list turns out to be the best way when it comes to eliminating or reducing bounced emails. You should also be aware of some of the potential benefits of email list validation.
Some of the major benefits of email list validation for your business could be:
- Improved Reputation: Most of the marketing experts out there are known to agree that the overall bounce rates should not be more than 2 percent. Higher bounce rates for email delivery could lead to blocking the business emails by the respective ISPs (Internet Service Providers). Or, it could also imply instant assignment of the email to the given spam folders.
One of the most significant benefits of email validation is that it helps in providing protection against potential bounces while also helping you to avoid spam traps.
- Reduced Mailing Costs: You can look forward to getting more returns for your invested money in email marketing when the respective emails end up into valid inboxes. Even when you might be doing email marketing in-house, you can look forward to saving time as well as money. This is because improved deliverability implies reduced manpower & efforts when it comes to maintaining the overall email lists & databases.
- Improved Leads: It is recommended that you should not consider wasting time & effort by delivering emails to poor leads. Invalid email lists are never going to convert. With the help of email list validation, you can get the assurance that you are reaching out to interested parties. Moreover, increased open rates are known to translate into higher sales, improved brand exposure, and increased conversion rates as well.
- Highly Accurate Statistics: Bounced and invalid emails can harm the overall statistics of your email marketing campaign. Such emails are known to make it highly difficult when it comes to assessing the overall effectiveness of the efforts in the given campaign. The utilization of a reliable email list verifier can help in cleaning your available email list while providing in-depth reporting. This helps in getting a better overview of the customer-centric data for ensuring your overall marketing decisions.
- Personalization Capabilities: The essence of a successful email marketing campaign is all about delivering top-notch customer experiences. An email list validation service through email list verify processes can help in providing relevant data –like addresses & names, that would be required for engaging the target audience.
The emotional connection of the customers with your brand can help in making all the difference between the overall success & failure of your company. A recent study report revealed that around 71 percent of the respondents might make a purchase when the respective emails were personalized to the given likes as well as preferences. Therefore, the more data you get, the more personalized you can make the respective emails.
Even after the wide range of potential benefits, most organizations out there are not aware of how to validate email lists. You should seek services from a reliable email validation service provider using a cutting-edge email list verifier for the purpose.