The modern world and businesses in particular implement advanced web design technologies widely to create attractive pictures of their product and services. They strive to meet the audience’s needs by presenting appropriate visual content and easily usable websites. These points, like it or not, lead to two well-known notions that are UX and UI each web designer, marketer, and programmer is aware of. Although most of us confuse these abbreviations thinking that they’re the same, they are fundamentally different.

In this overview, we’ll try to give you a comprehensive overview of the UX & UI, its features, differences, and essentials for developers to know how to craft worthy products and become engaging for users on the web from first sight. Let’s define each notion and highlight the difference between UX and UI design, and realize how these two methods can promote website performance and product usability. The UX approach should demonstrate a user’s interaction with a particular business, project, or product in particular.

UX Design and Its Role in the User’s First Contact with a Product to the Last

UX refers to “user experience” that is a human-first approach to product design, which may result in product or service creation that satisfies users’ needs and requirements due to their efficiency. UX is about the user’s experience when surfing the website, using a product, or ordering some services. It should consider site/service usability: whether it was easy or challenging to complete their tasks, or what should be improved for smoother interaction.

Hence, the mission of the UX design is to provide users with a fitting, suitable, and effective experience while applying any product or service. UX is not about something physical and digital, it relates to cognitive practice and user-friendly interaction with a digital product and outlines their feelings while using it. A UX designer should think out how to create and plan enjoyable and easy-to-use products or services to help users resolve their issues and complete tasks.

For instance, when you visit an online clothes shop, you hope to find the desired item quickly, order it, and pay for it with a credit card without a hitch. But, if there’s no good searching system, filters to pick up proper clothes without wasting time on unnecessary ones, and a web page is loading too slowly, apparently, you’ll leave the site and won’t return to it anymore. Thus, it’s crucial to build up a smoothly operating site that can meet the users’ preferences not to lose the audience.

That’s why a UX designer should consider the final needs of users. UX entails understanding the desires and requirements of the target audience, the ability to provide proper solutions, and foreseeing their possible actions to craft an easy and intuitive website layout.

UI Design: Its Significance in Boosting Users Engagement

Now let’s focus on the UI approach and its significance in promoting business projects and services awareness. UI means “user interface” which refers to a website’s visual and interactive features when an individual uses a particular website or application. UI is connected to the site page layout, its features, buttons, colors, scrolling functionality, visual effects, and screen specifications, and also refers to the digital interface and users’ behavior.

UX and UI are focused on creating a user-friendly interface, so a person can use a website or services with no problem. Although UX is broader and all-inclusive, UI is more about website visuals and design meaning the menu, its layout, images, animation, the transition between the screens, etc.

In general, the UI mission is to create an aesthetic picture of the product or service, and this function applies to digital products only. Unlike UX, UI results in designing products and services that attract users aesthetically, and visually, but not by its functionality and efficiency.

Concerning a website or app UI design, we mean its interactivity, interface, and feel while its usage. That’s the reason why a UI designer should think about crafting a responsive design of the website, typography, coloring, and all interactive elements.

To summarize, there’s a slight difference between UX and UI that highlights their specifications separately. The majority confuses these two notions, although they are two different aspects of the product and service presentation and perception. To present a product successfully, it’s important to apply both UX design followed by UI. These notions are interconnected and work together in favor of a product.

UX and UI Designer’s Duties: An Overview of the Designing Process

Before getting started to design a website or create a specific product, a UX/UI designer should get to know the preferences and needs of the target audience to present appropriate content and services. First, a designer considers and analyzes the entire journey of a user on the website by planning its functionality and visual picture. A UX designer should anticipate what steps a user will do next and what buttons to press.

They also should think about what problems or tasks they need to solve and complete, so the website layout and operability should be easily usable. UX designers map out information architecture to understand how the content is organized and what features a user may search for to solve the issues. After a product base is completed, a UI designer continues working with the visuals of the product or site. In short, a UI designer ensures the accessibility and inclusiveness of the website.

Before the design itself, a UX specialist should give answers to the following questions:

Who are the users?

• How can our company assist them to solve their matters?
• Does our company meet the demands of a user? What are their real needs?
• How to improve their user experience while interacting with our product/website?
• How can we make their interaction easier?

Sure, UX designers put themselves in the users’ shoes by analyzing their behavior, needs, and interests. It’s essential to grasp the audience’s feelings to the max to present a superb product.

Professionals’ Viewpoint Outlook: Dodonut UX & UI Design Performance

Let’s see what web design experts from Dodonut company say according to product and services promotion with the help of UX and UI design. But, first, we’ll say several words about the company’s activity. Dodonut is a website design company that helps businesses to create their sites to promote their brand and services and thereby engage more users.

The Dodonut team acts consciously regarding its activity and production: it follows the approach of “sustainability” to reduce carbon dioxide emissions from the company activity. What does it mean? They are aware of the fact that even digital performance affects the environment by increasing the temperature leading to global warming. So, the Dodonut specialists rethink how to use the already existing design.

Since UX & UI design refers to the IT industry, it consumes lots of energy for manufacturing, using gadgets, devices, cables, clicking the mouse, etc. Therefore, Dodonut offers to reuse products on the web by creating something new, valuable, and stable and showing the uniqueness of each business.

The Dodonut team focuses on good information architecture, simplifying UX that has an incredible impact on sustainability, and providing sustainable solutions for product and service creation. With the Dodonut website, carbon footprint emissions growth won’t matter to businesses anymore.

How Does Carbon Footprint Relate to Web Design: The Insight from Dodonut

The digital world has its undeniable perks for all of us, however, it also possesses such a drawback as carbon emissions. Every digital thing requires the Earth’s energy which is electricity predominantly, therefore the digital universe generates toxic trash. If there’s no electricity, there’s no internet and any IT-related task can be performed. Even if it produces immaterial services and apps.

All websites cause carbon emissions that are contributed by servers, usage of electricity and power, building wireless network infrastructure, data transfer, etc. Hence, it’s possible to assess the website’s carbon footprint by using specialized platforms if knowing such information connected to the visits of pages, the carbon intensity of electricity, and web data transfer.

Preserving UX & UI: What’s About Web Developers

Remember the fact that UX and site usability are also among the responsibilities of a web developer. These specialists also should understand the importance of a well-designed website to improve the work of the whole team and make the site effective to help users meet their requirements and solve issues.

Web developers should do their best to present a user-centered and interactive site for every user. That’s why it’s important to preserve the following points of UX for developers:

The website should be simple to use, with fast download time, and enjoyable to interact with.

• Save simplicity in forms, don’t overload the content.
• Creating clear website navigation and smooth menus.
• Fewer embellishments, visuals, and texts can benefit the website.
• Make clickable links, and buttons, and use recognizable icons to facilitate users’ navigation.
• A proper website structure makes it user-friendly to the max.
• These are just the initial essentials for web programmers to keep in mind when building a new website. It’s crucial to optimize each process to follow UX and UI approaches to gain a functional, efficient, and attractive product.