It’s not enough to have a website if you want people to use it. You need to invest in UX design or user experience design. A good UX designer will know how important simplicity is for your customers and create a beautiful and straightforward site.
We’ll be talking about ten ways to improve the user experience on your website by applying some of these best practices, and if you’re in Los Angeles, how to get a good a website design company in Los Angeles to help you out!
What is UX design?
UX design is a way to improve your site to be more user friendly and will attract customers. It involves a lot of different factors, such as how simple the design is for users, whether the website has adequate white space (negative space), and much more!
Why is UX design necessary?
UX design ensures that everything runs smoothly on your site, which means hopefully fewer people are leaving buying nothing. This also allows you to make changes quickly when needed because you know what’s working already and what isn’t. The best part about improving user experience in terms of business goals? You’ll be able to grow faster than ever before if done correctly!
How can I enhance my website user experience?
There are many ways web design company Los Angeles can make your website user experience design stronger. Here are some tips you can follow to make sure that everyone who visits your site has the best possible time:
- Everything begins with user research
Foremost, there needs to be an analysis of what people want from a product or service and how they feel about it. However, for this information to be valuable, these things need to have been measured correctly beforehand so that successful data collection is ensured from the start. You should set aside plenty of time in advance if you plan on doing any UX research involving surveys, questionnaires, and focus groups because often, recruiting participants can take up a lot more time than expected!
If done successfully, though, the insights gained from UX research can be precious indeed!
- Simplicity- keep it simple and practice responsive design
Your design should be easy to use, visually appealing, and not overwhelm users with too much information. Use the inverted pyramid approach when writing content for your website so that important details are at the top of the page while lesser important ones are towards the bottom, where it is less likely they will get seen by visitors to your site. This means you want to make sure critical messages on each web page are immediately visible without forcing people to scroll down to find them!
Keep things simple wherever possible because this helps ensure the overall user experience is interesting. The simpler something is – usually, the easier it works, making for happier customers/users!
- White space is your friend – use it generously
White space is the space on a web page. It helps to make things more distinct and easy to read because it separates items from each other, making them stand out in their way!
This means you should use white space to your advantage when designing websites – particularly if you want people to focus on specific elements of the site/page rather than getting distracted by others that are vying for attention at once, which can often happen online.
In addition, accentuating important content with breathing room will also help people become more engaged with what they see, whether this is through bolding words or increasing font size, etc.
Making unique elements visually distinct applies not just across pages but also within individual ones, so think about how visual hierarchy works in leading visitors around.
- Make unique elements visually distinct
The elements in your site’s hierarchy should stand out to give visitors an idea of where they are and where they can go. A lack of distinction between elements makes it difficult for people to browse around the site, so this needs to be considered during design.
This means ensuring each part on your page looks different from other parts, increasing Clickability, making navigation more straightforward, and enhancing UX.
- Ask for customer feedback
Asking for customer feedback is vital because users get frustrated when their ideas aren’t considered or if problems with a product keep occurring. Knowing what customers want more than anything else will help you create future products/services based on user needs rather than business interests alone (which isn’t good).
Another way of asking for feedback helps enhance UX is through usability testing. If you want to know how users are interacting with your website, this practice lets you find out what they like/dislike about the site and whether any features need improving or removing altogether.
For asking for feedback from customers that have used a product in real life (rather than just online), focus groups can be helpful too because people often feel more comfortable talking in front of others rather than being put on the spot by someone who’s trying to get information about them specifically.
Another way to ask for customer feedback without having face-to-face interaction is through surveys that may seem less intimidating but still provide plenty of helpful insight into your current operations.
- Flow: maintain consistency of the user flow throughout the journey
Consistency in website design is a crucial aspect to consider for user experience because the flow of a site functions as a story. If there’s too much deviation from what users expect, they may become confused. It can tempt to try out new things with your web page, but sticking with conventions will make for happier customers.
Making sure that people who use your business’s services or products know where certain buttons are (or how far down other elements on the screen might go) could save them time, which means better reviews and more referrals/repeat business.
This should help you understand why creating simple websites has so many benefits. Doing anything outside of this range risks confusing visitors instead of assisting them in solving their problems.
- Page loading time
The faster your site loads, the better it is for user experience.
Even if you have 100% valid code and zero broken links on a page, users might still leave because of how long it takes that one particular web page to load (if they even get there in the first place).
This means taking advantage of caching plugins/software like WP Rocket or WPRocket, which can help reduce server requests by up to 70%. Optimizing images will also make things happen quickly, since every little helps when loading time comes into play. Remembering this little tip could mean losing out on potential customers, but not doing so would lead to poor reviews.
After, nobody enjoys waiting around for a website to load. Even if it has an attractive design, people don’t want to go through the trouble of waiting for slow-loading web pages when they could visit another faster and more efficient site instead.
- Focus on content.
Content is king. Make sure your content is well written, easy to read, and free of spelling errors. The easier it is for the user to understand the message you are trying to convey through your writing, the more likely they will purchase what you’re selling or sign up for whatever service is offered on your website.
Another aspect of content is the quality of the images you choose. If a picture is worth a thousand words, then having high-quality photos on your website will be beneficial. Visitors to your site will get more out of your content if it appears aesthetically pleasing and professional at first glance.
- Make your website responsive and mobile-friendly
Mobile responsiveness is an essential aspect of user experience design because more and more people are turning to their phones as the major hub for web browsing.
A website can be attractive, easy to use, efficient, etc., but if it doesn’t work well on mobile devices or tablets, that will present problems.
Therefore, prioritize having your website designed so that users can easily access and view content from all different mobile devices. Ideally, the site should automatically resize its layout and individual elements, like text and images, when viewed on smaller screens.
- Conduct a UX review/audit
The last thing you want to do is launch a website that doesn’t work for your customers, and it’s hard to figure out if you didn’t test enough.
That is why conducting a UX review/audit after the site has been launched is essential in ensuring a good user experience. This should be done by a website design agency, Los Angeles that wasn‘t involved with creating, establishing, or maintaining the site to provide aim feedback.
If these best practices aren’t followed, there will probably be issues such as confusing navigation, poor usability, too much text all over the place, which could significantly hurt how users interact with your brand’s online presence.
Whether you’ve been in business for years or just launched your first product, we can help. We are a web design agency Los Angeles and we offer a wide range of eCommerce solutions to grow and manage your online store to be profitable and scalable. Contact us today at Endertech to find out more about our services!