Many companies are realizing how crucial it is to maintain a sound online presence in a highly competitive business environment where it’s challenging to win the battle for consumer attention. The design is a critical aspect of a business site. It can either make or break a company’s marketing efforts.
A business that relies heavily on online assets can’t afford to use a poorly designed company website because it can result in low conversions, high bounce rate, and reduced revenue. First impressions matter, whether it’s consumers landing on your website or your employees are greeting new clients. For this reason, it’s in your best interest to hire a web design company to design a website that can attract and convert clients while promoting your brand beyond limits.
What makes a great business website?
Usability and aesthetics are the two important factors that determine whether a business website design is up to the required standard. It’s the end-user who decides nearly everything. This is the reason business organizations are now increasingly focusing on getting user-centric website experiences. Here are web design practices that can help create a visually appealing site that converts.
- Keep the design simple
Website users are seeking instant gratification and easy solutions without going through a single pain point. Consumers are looking for information and answers to their questions. This is why it’s recommended not to clutter your business website with unnecessary visual elements and content. A digital marketing expert will advise you to choose simplicity over complexity because this approach can drive you to build an excellent user experience.
- Use white space
Whitespace and simplicity are interconnected concepts in web design. Think about how hard it will be to process a web page which is entirely filled with visuals and content. Complicated structures are challenging to scan, analyze, and comprehend.
Using white space whenever possible can help separate two or more design segments. It can also be used to group elements together or break up a layout to ensure that your business website is more balanced. For example, Apple makes remarkable use of whitespace and simplicity to make it easy for consumers to focus on their products.
- Communicate effectively
Your company website is a platform where you communicate with your target audience. It’s crucial to keep it organized in terms of layout, consistency, and ease of navigation. Some of the tools that can help you communicate effectively include clarity, simplicity, emphasis, and distinctiveness. Readability, typography, creativity, and symbolism are also great tools that you can use to create an attractive website that can drive conversions.
- Visual hierarchy
A website’s visual hierarchy is about how you use colors, font, font-size, alignment, texture, and other elements as too late to organize information and visual content in terms of significance. It plays a crucial role in creating conversion-focused business websites.
If your business relies on its online presence to generate leads and drive sales, you can’t afford to have an improperly-designed, slow website. Hire a web design agency that adopts a white-hat approach to speed up a website’s load time and optimize its performance.