It is essential for every business that exists out there to be equipped with a website. However, creating a website just for the sake of it will not be able to deliver the results you expect. You need to make sure that your website is top quality, fast and functional. Here are the steps that you can follow to create such a website for the business. If you can do it, you will be able to get numerous amazing benefits on your way as well.
Have a clear navigation
Lilo Web Design says that the very first thing you do, you need to make sure that your website is having clear navigation. You will need to go through all the pages and properly organize them into proper categories. You should then use standard terms on the website menu. Your website visitors don’t have any clue on where they should be heading. Hence, it is up to you to provide clear navigation for all the visitors. This will help you to increase conversion rates effectively.
Keep the website mobile responsive
This is something that you shouldn’t ignore when you are designing and developing a website. If your website is not mobile responsive, your visitors will not be able to browse it from their mobile phones. Moreover, your website will not be ranked in search engine results as well. Therefore, it is a must to make your website mobile responsive and there are no exceptions to it.
Stick to the best practices of SEO
At the time of designing and developing your website, you need to be aware of the best practices of SEO. If you aren’t aware of SEO, you should either learn it or give the work to an expert who can do it in a professional way.
After you build the website, you expect visitors to come through search engines. If visitors can’t find your business website on search engines for related keywords, you will not be able to get them to come to your website. Instead, the visitors will go to the websites of your business competitors. If you don’t want that to happen, you should always stick to the best practices of your SEO.
There are numerous factors that search engines such as Google use to rank your website. You should be aware of those factors and build the website accordingly. One of the most important things to keep in mind while you do it is to stick only to white hat techniques of optimization. This will help you to get the maximum returns out of your investment.
Always use conversational English
The quality of content you have on the business website can contribute a lot towards the results you get at the end of the day. It is a must for you to use conversational English on the website at all times. No person who visits your website would want to go through text that looks similar to a term paper. Therefore, you need to make sure that your content is directly speaking to the visitor. In other words, you will need to write content accordingly, as if you are having a one-on-one conversation with a visitor to your website.
You will need to use second person language when you are writing the content of the website. This is where you can use words such as “We” and “You”. This will help you to create an informal and friendly tone with ease. This can deliver better returns than stiff language. Make sure that you minimize the usage of industry jargon on the business website as well.
Keep your home page as the summary of the entire website
As you already know, the home page of your website is the central page, which is linking to all the other pages. Hence, it is good to keep the home page as the summary page. Most of your visitors would start browsing through your website from the home page. Therefore, you should clearly explain how your products, content, or services can benefit people. If the visitors can’t find the information that they are looking for on the home page, they will simply click on the back button and go to another website. This will increase your bounce rates. That’s why you should minimize the content you include on the home page and keep it minimum as much as possible.
You can also highlight the links to up to four pages where visitors mostly navigate to. It can be your services pages, FAQ page, or even the about us page. If you have a top-selling product, you should include a link for it and highlight the URL on the home page. That’s because most of the visitors who come to your website might be looking for it.
Extra tip – Tell your story with pictures
It is true that good quality content can benefit your website. However, you should minimize the usage of words and replace them with pictures whenever possible. In other words, you can use pictures to tell your story. Make sure that the pictures you use are professional and they are in a position to create a perfect impression on the minds of your visitors.
You can learn more about visual storytelling before you go ahead and tell the story with pictures. Then you will be able to understand how to use pictures and tell a visually engaging story. However, not all businesses can afford to buy professional photos to be included on the home page. This is where you can take a look at the stock photos. If you don’t know how to do it, you can handover the work to an expert web design and development team like us. We will help you to get the most out of visual storytelling.
Final words
Pay attention to all these factors and make sure that you develop a perfect website for your business without going through any challenges.
