The video streaming industry is growing fast and steadily. And launching your own white-label OTT/IPTV platform seems to be a perfect idea for a business. Businesses around the world start monetizing their video content making a fortune with it.
Companies realize the potential of OTT/IPTV platforms and create their own with the help of specialists who develop OTT/IPTV solutions for video streaming.
If you have doubts about why to create a streaming app or service, let’s observe the potential benefits you can receive.
Why Launch a Video Streaming Platform?
Running your own white-label OTT/IPTV platform has multiple advantages. Let’s give them a closer look.
#1 Market potential & statistics
The global market potential of video streaming is high. The global video streaming industry is predicted to reach more than $1,721 billion by 2030 at a CAGR of 18,45% during the 2022-2030 period. The global video streaming application market is forecasted to surpass $115 billion by 2026.
According to statistics, more than 80% of households in the US watch at least one subscription-based streaming service. Viewers are driven by the unique content that video streaming services offer.
These numbers are just a few marks of the great potential of the video streaming market. Keep it in mind when deciding whether to launch an OTT/IPTV streaming platform or not.
#2 Reaching more users
When creating an online video streaming platform, you can reach more viewers. It doesn’t matter what your location is. You can target anyone irrespective of time zone and country. Good example is NimiTV, which offers tv shqip for Albanians with no boundaries.
Viewers can consume your video content via multiple devices, including Smart TVs, computers, smartphones, and tablets. Such a capability can potentially influence the number of your viewers and the amount of time they spend streaming videos on your platform.
For example, when a viewer has the opportunity to access your service on a smartphone, there are more chances that they will spend more time on it. People take smartphones everywhere. That’s why content providers will likely increase the retention rate by offering an app for smartphones.
#3 Brand recognition
Launching your own OTT platform helps you create a stronger brand presence in the online space. You can run the video streaming service under your brand’s name instead of another provider’s.
Your brand will likely have more results in SERP as viewers will probably look for it more often. This may boost your brand presence and influence its growth.
#4 Scalability
A video streaming service has much potential to scale and grow. You can grow your user base by allowing viewers to use any device they want. Someone will prefer to watch videos of high quality on a big screen of a Smart TV, and others will consider a smartphone to be enough. In any case, they will appreciate the possibility of viewing content on any platform.
Furthermore, you can reach more viewers due to the CDN – Content Delivery Network. CDN IPTV and OTT solutions will help expand the business to new locations. New locations mean new consumers and additional revenue.
However, remember that the most important for viewers is content. Make sure that it is engaging and interesting.
Final Thoughts
The video streaming industry is growing, and it is high time to get involved in the field, start monetizing video content and generate more revenue.
Viewers around the world cut the cable cord and switch to OTT/IPTV video streaming platforms. They appreciate online services for flexibility, convenience, and unique content. OTT/IPTV services allow people to consume content anywhere and anytime.
