Have you recently heard about Google My Business from someone you know and are wondering how it can help you? You might not know much about Google My Business now, but you will soon learn that it is something that you definitely want to employ because it comes with a lot of amazing benefits. Help with Google My Business is available at Blazing Bronco’s website.
The very first thing that you should know about Google My Business is that it will not cost you anything to use since it is a free tool that is meant for businesses and organizations so that they can manage their online presence across Google effectively. When it comes to GMB, it is certainly a good idea to verify and edit your business information appropriately because it will aid customers/clients to see your business and benefit you with better conversion rates.
Reasons to use Google My Business
Doing business is not what it used to be. Some of us still remember the old days when a business could be not just successful but very successful without even being on the Internet, but that is just not the case any longer. Even brick and mortar businesses have to have an online presence these days in order to stay competitive. Of course, anyone who knows anything about this subject will tell you that just putting a website up is simply not enough; you have to make it as good as you possibly can with tools such as SEO and Google My Business. Let’s take a look at some good reasons to use Google My Business:
- It makes your business discoverable
Everybody is online these days, even you! Just think back to the last time you were interested in purchasing a certain product or service. Did you go looking at physical options from one shop to the next or did you go on the Internet to look for it? Most people turn to the Internet now for information about what they are interested in buying as soon as they realize that they want it. If someone looks for your products/services or your company on Google, having a Google My Business account can ensure that they find you and not your competition!
- Improved local SEO
Local SEO is very important when it comes to attracting local customers who can come to your brick and mortar business. Showing up as high as possible on SERPs (search engine result pages) is extremely important because people will usually only click on the top results of the first page and usually not even look at the second page of results. Utilizing a Google My Business account can improve the results that you get from local SEO, and that means more local customers and better conversion rates which is what business is all about.
- Inform your customers properly
Having control over and being able to manage the information that Google users come across when they search for your business or the products/services that you sell is essential and that is something that you will have with Google My Business. You will definitely want to verify your business information because that will make you look a lot more reputable with Google users. Your potential customers/clients will appreciate having information about your hours, website, and street address.
- Better interactions with customers
Employing Google My Business properly will give you an edge on your competition and of the ways that you will see this is by being able to interact with your customers/clients in a better way. One of the best things that you will be able to do is to read reviews from your customers/clients that will allow you to know exactly how they feel about the products or services that you offer and change anything that needs to be changed. You will also be able to add photos of your business and this is a great idea because possible customers/clients always respond positively to photos; plus, there is evidence that businesses with photos get substantially more positive reactions and better conversions rates in the end than those that do not.
- A better understanding of your customers
Something else that Google My Business can do for you is to provide you with insight about your customers/clients; for example, certain information can let you know how the people who find your business are doing so and that can help you make informed decisions about the direction that you want your business to head in. Clearly, using Google My Business comes with a lot of benefits that you can take advantage of!