It’s not easy to start a business online, and because the initial cost is so high, you might be tempted to do it yourself rather than hire a professional web designer.
Even if you have a professional build your website, it is essential to choose the right content management system if you intend to manage it on your own once it is complete. This choice will impact your website’s performance, appearance, and usefulness, as well as your activity. Experts recommend WordPress in this regard.
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It’s Flexible
To give your website a professional look or adapt it to the constantly changing online media trends, you can pick from over 22,000 plugins and thousands of themes.
Install the Yoast SEO plugin, for example, for Search Engine Optimization. If you’re looking for Facebook retargeting, PixelYourSite might be the plugin for you.
Installing customized tools like these on other CMSs might be quite difficult. With WordPress, you can install a library of plugins for various purposes in just a few minutes.
Before installing it on your website, make sure you read through the reviews and regularly update it. Also, be sure to format your images to the WordPress featured image size requirements.
It’s User Friendly
WordPress’s ease of use helped it defeat competitors like Drupal and Joomla to become the world’s most popular web development platform, reducing the need to understand HTML, CSS, PHP, and other complicated technologies.
It’s not necessary to deal with any coding if you don’t want to.
You can choose from WordPress website themes or work with a professional web developer if you want a more custom and original web design or specific features.
This allows you to focus on other elements of your business by freeing up time that would otherwise be spent learning website design.
SEO and Content Management Is Easy
WordPress makes SEO simple with plug-ins like SEO Ultimate, All-In-One-SEO-Pack, Platinum SEO Pack, Yoast WordPress SEO, and others that ease the usage of H1, H2, and H3 tags, the use of keywords in your website URL, and more.
And, if you’re going to put effort into creating a website for your customers, you’d better make sure they can find it, right?
It’s also never been easier to manage material, and you can make it even easier by appointing editors, authors, and administrators and limiting their flexibility. You can edit material on your WordPress website if you can edit a Word document.
It’s Open Source
Open source software is software whose source code is freely available for anyone to modify or improve. WordPress is improved every day by thousands of developers all over the world as open source software.
Developers have been drawn in to contribute new features to the platform as a result of this. These programmers have produced a steady stream of new plugins that make WordPress more convenient and useful daily.
If you require a feature for your website, chances are there is a plugin in the WordPress directory that can provide it.
Developers also collaborate with visual artists to create appealing themes, many of which are either free or reasonably priced.
WordPress websites may be as distinctive as the businesses that utilize them, thanks to the robust community of innovative developers.
It’s Scalable
If you only need a simple, fast-loading website to get started, things may alter as your company grows and thrives.
WordPress, as confirmed by web professionals throughout the world, allows you to quickly and easily establish your own website network, saving time and resources.
Using WordPress is a straightforward and powerful way to establish your company’s online presence.