Digital market and products move very fast. The young generation who are in their 20’s, don’t have any idea about dial-up connection, monolog mobile phones and 64-megabyte flash memories that I paid USD 100 to purchase one, 20 years ago! Things are subject to fast change in the digital industry, market participants must be ready to cope with changes, otherwise they will be forced to leave the market and retire!
The same situation exists, when it comes to websites and online businesses. In fact, regardless of the type of a website to be informative or ecommerce, the main goal is to direct more traffic into the website. To have more users on a website, we must evolve, in order to cope with the changes that happen on the digital market every now and then.
The appearance of your website, along with its features and facilities are the most important elements to keep users on your website. Therefore, your website must be up-to-date in terms of design and features, to avoid being neglected by users. There are some good reasons to convince you, as an online business owner, re-designing your website at least every six years.
Like we said before, the digital market moves and changes very fast, so do the relevant web design technologies. Are you old enough to remember the wide usage of Flash to design websites in the early 2000s? Back then, Flash was very popular among website designers. However, it was developed to be utilized for desktops only and when smart phones entered into the market, Flash was useless! Now, if you own a website that uses Flash, you must redesign or as a better option, rebuild your website.
Internet users all around the world follow the new trends. They tend to navigate on websites that are designed by new designed trends rather than old-fashioned websites. Think of the situation, when you want to buy a house and there are two guys that you must choose to purchase your mortgage from. First gentleman drives a 2022 Mercedes and the second one a 2012 Toyota Corolla! Which one would you choose? It goes without saying that the second gentleman can be a turn-off! The same thing applies to old-fashioned websites, so you must redesign your website, if the appearance seems to be outdated.
Stop Sign for your Growth
You may have started your small business years ago by utilizing templates to design your website, but a goldfish would grow as big as its tank! If you are experiencing rapid growth, your template website will be a restriction for you to stabilize your business growth. You must redesign your website, if you are pushing your goals further, so the platform of your online business will be in line with your goals.
User Experience Improvement
Your main goal to run an online business is to maximize your profit by reaching more customers in your targeted market. It goes without saying that the better experience users have when visiting your website, the more loyal customers you will have. The concept of better UX changes over time. A few years ago, customers had difficulty selecting the right size of the clothes that they wanted to purchase online. Now, almost all ecommerce websites have an option called “Size Guide ” through which customers are easily able to select the right size. There are endless examples of the options that have changed or added for the sake of improving UX. Hence, in order to be in line with such improvements, you must consider redesigning your website every now and then.
Goals are not achieved
In some cases, you might be facing a situation in which none of your goals are achieved. If you did not manage to have the traffic, conversion rate and sales that you have realistically planned, the problem can be from your website design. In this case, you must review the whole way that you have come so far, and sit with a professional web design and digital marketing consultant to see where the problem is coming from. If you come to the conclusion that your design is causing the problem, you must start to redesign your website instantly.
Your website appearance is the forehead of your business. It must be designed by a professional, talented and more importantly experienced website designer. There are a number of important factors to be considered when you decide to build or redesign your website. Therefore, you must be working with a reputable company and make sure that all required and necessary elements are met by the team who are working on your project. If you are looking for the best web design and digital marketing company in Dubai, we would like to recommend Websima DMCC. Websima has been working in Dubai over the past decade and has a proven track record of success by delivering quality projects to many happy clients across UAE and internationally. You may ask for a free consultation meeting to meet with the team, as well as enjoy the valuable consultation, advice and proposal that they will provide for your project.