Digital Marketing

5 Excellent Ways to Find Topic Ideas for Your Podcast in 2022

So, you have started a podcast? You have posted a few audios on your page. Now, you are stuck on what other topics you should post next. Coming up with new ideas for a podcast can be challenging. In deciding what topics to use for your next podcast, you have to ask yourself questions and consider many factors. 

To help you land with excellent ideas for your podcast, here are five (5) ways you can do: 

Get to Know Your Audience

Before you start your podcast, you already have the potential audience in mind that you want to reach. This time, you need to get to know your listeners well. When thinking of your audience, you should research their gender, race, religion, ethnicity, lifestyle, or everything about their demographics. You can best think of your audience if you create a persona. 

After knowing their demographics, it is now time to understand what they listen to. Get to know their desires, their needs, or their problems. Some audiences want a solution to their problems. Others just want entertainment to help them forget about the real world for a while. Once you have identified their needs and concerns, create podcasts that cater to them. 

You can reach out to them and engage with them on social media to know their desires, needs, or problems. You can also run surveys, so you’ll know what topics you should include in your following podcasts. Gather all the data you have collected about your audience. And from there, formulate the possible issues your listeners would want to hear. 

Do Market Research

Another excellent way to get topics is from other podcasters that share the same niche as yours. First, check what kind of topics made their podcast channel successful. Then, adapt that to your podcast, but add your personal touch to it to make it more unique. By adding more from other people’s podcasts, you may also avoid getting accused of plagiarism.  

Doing market research can also give you new ideas. For example, you saw problems that other podcasters have not addressed yet. You can use that to your advantage by solving the problems that other podcasters can’t. Another thing you can look out for is the format that famous podcasters use. See that they are also to your liking before adapting them to your podcast. 

Once you’re done researching other podcasters, it is now time for you to go out of the podcasting channels. Look for products or services that offer the same niche as yours. Communicate and engage with them. By doing this, you might find sponsors, and you can even monetize your podcasts. 

Brainstorm for Possible Topics

The secret to having the best podcast topic is by being creative. However, creativity does not come at any time you need it. Sometimes, you have to wait long before getting ideas for your possible topics. So, the best thing to do about it is nurture and use your creativity whenever they are on the hype. 

You may put a schedule to brainstorm your ideas. Sometimes, there is a specific time of the day when you think your brain works well. If, for example, your brain works well at night, then do your brainstorming at night. However, if it is in the morning, you can think of new topics by then. 

Determine how often you will post new podcasts. That way, you can adjust your schedule without putting too much pressure on yourself. Setting a program can also create a sense of routine. And it will help you get more organized. 

Aside from having an organized schedule, you also have to organize your lists of topics. You may put them in a spreadsheet. Put all the topics, even those that you have already posted. It will be easier for you to monitor your topics by listing all of them. You can even get ideas from your recent posts to produce a part two or a sequel to your most popular podcast.

Use Tools that Generate Ideas for Topics

There are times when you think you succumb to a mental block. Whatever you do, you just can’t think of a possible topic. This situation can happen at any moment of your podcasting career. It could even pressure you, especially when you have not created a new one. And the time is ticking, alerting you to post on your set schedule. 

When you experience this on your podcasting journey, you can use tools that help you generate ideas for new topics. Answering the Public is one of the best tools to get new ideas. This tool gathers data from the most searched topics on Google. Once you are in the Answer the Public domain, input your niche on the search bar, and several issues will pop up on your screen. 

Other tools that can help you generate ideas are Quora and Reddit. Both of these are forums where people on the internet gather to ask questions about a particular topic. If you want to know the common problems of people in your niche, browse these two platforms. Engage and build relationships with the people in the community because they can be your biggest potential listener. Aside from all that, you can also promote your podcast to them,  

Determine How You Can Monetize Your Podcast

The last thing that can help you get ideas for your podcast is to gather topics that you can monetize. That way, you are not only helping people in your niche, but you are also earning from it. Ensure that every time you think of a topic, it will help you get monetized in the future. For example, your podcast is about marketing. Therefore, you can convert your podcast into a video. Then, post it on learning platforms like Skillshare, Udemy, Teachable, and many more. 

Remember that to get the most from your podcast, you have to view it from a broader perspective. So, to help you with your journey, here are some common topics that you can post on your podcast channel. 

  1. Behind-the-Scene of your industry or niche.
  2. A day in the life of people who are in your niche.
  3. Entrepreneurial tips and tricks.
  4. How-to- kind of podcasts.
  5. Book reviews and recommendations.
  6. Top 10 list.
  7. Travel Podcast.
  8. Celebrity or influencer interviews.
  9. Short stories
  10. Movie or TV program reviews

There are still several topics that you can try on your podcast. If you are just starting, you can read some tips from MarketDoxa. Make sure that you focus on issues that revolve around your niche. By doing so, you can reach the specific audience that needs to hear your podcast. Who knows, you might even have some loyal ones who will stick to you during your whole podcasting journey. 

Remember that starting a podcast is challenging. Podcasting is more than having the best software for audio transcription or ensuring that you save the right file so you convert mp4 to WAV by Transcribe Wreally. No matter the skill and tools, you need great topic ideas that relate to your audience.

It is hard to stay in the industry and to keep on igniting your audience to listen to your podcasts. To make them stay, you have to have varied yet exciting topics. Apply the excellent tips above, and you’re on your way to having a long-term podcasting career.

Adrian

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