Your hoarding is an important component in the branding of your business. The presence of hoardings, in your belief, is the most affordable and may yet be the most effective and efficient medium of advertising.
It is estimated to account for more than 50% of your customer base. Your hoarding, however, has to be fulfilled all right. It must be remarkable, simple to read, easy to understand, and memorable in seconds.
We know the importance of having hoarding advertising that stands out, either on your premise or in a strategic location. The inability of your hoarding to look different and stand apart from other businesses will make your brand ordinary and similar to other brands.
In a crowd of hoardings, a quickly and easily identifiable one will make all the difference. To make your hoarding outstanding, we have tips for you to follow. They are:
The placement of your hoarding is very important. The right location will play a major part in the effectiveness of your hoarding. The design of your hoarding will also depend a lot on the location where it is placed.
Will it be located at a junction, on a car or building, by the road, or in an industrial area? What color, texture, and design will be appropriate for the background? These things carry significance.
Graphics are a great way of capturing attention. A well-designed, colorful graphic will attract more attention than any form of text or calligraphy. Graphics will differentiate your hoarding easily while at the same time highlighting your creativity.
We do, however, advise that you keep it simple when choosing graphics. An emotional image or logo will go a long way.
Keep it short-
Your message should be kept short, direct, and yet witty if possible. The recommended word count is 15.
Puns can also be meant, but they should only be used to an acceptable degree. Make a statement with your hoarding.
Keep it easy-to-read-
Your message should be easy to read. Clinical and clear fonts should be used. Bolded text is often easy to read, even for a person in a moving vehicle.
Italics will make reading difficult, except if the hoarding is intended for an audience with certain recommendations. It should be noted that capitalizing on all texts does not necessarily make them easy to read.
“POP your colors”-
Avoid subtle, pastel, and light colors that are difficult to notice. We suggest that you stick with clear and well-defined color pairings such as black and white, red and white, red and blue, green and white, and many others.
Follow these five top tips to help make your hoarding stand out from the crowd.
The Cost of Hoarding Advertising in India-
75% of people rely on hoarding to get their information and details from many brands. Companies need to invest in hoarding as it is one of the smartest ways to draw attention and create awareness. But do you want to know about the details and cost of hoarding advertising?
When you plan to invest in something, you will consider your future benefits when you invest now. Anything that brings less than your investment would never be a better choice to pick up.
The cost of advertisements varies with different terms. A few might be cheaper, and a few might be expensive, but the outcome and promotion would be worth the pay.
The use of hoardings in India is continuously rising for business promotion. However, the cost of brand promotion using out-of-home hoardings can vary largely based on the below parameters:
- Size of the hoarding: The hoarding cost will be based on the size of the hoard. We pay based on the size, which is like the height, length, and place. The bigger the hoarding, the higher the cost of it.
- Cost based on visibility: Hoarding is meant for advertising; keeping them in places where they won’t be noticed is of no use to them. It must be taken care of that they are placed in highly visible and reachable areas.
Every board will receive impressions, but placing them in high-visibility areas, such as most busy places, will result in higher reach rates than keeping them in less visible locations.
- Location of hoardings: As we discussed earlier regarding the highly visible areas, the hoarding location also matters. Placing them on prominent roads, marketplaces, theaters, malls, and in cities where the visibility rate will be high will cost a lot.
- Duration: Based on the duration of the hoarding at a particular place, the cost will be estimated accordingly.
The agreement on the cost will be like this: when the duration is long, the cost will be high. Some billboard ad agencies make a contract for the duration, location, and pricing.
- Audience: Costing for metropolitan cities and placing higher traffic will be costly, and small-town pricing will be comparatively less.
- City: Targeting the right audience is the main point for any business sector, so while marketing with billboards, they can strategize the right audience group and place hoarding right away to gain more promotions and conversions.
Rates typically start at a few thousand (3-4K) per month in rural areas and can range up to 15-20 lakh per month for an up-street large display hoarding on busy roads.
On average, traditional hoarding costs anywhere between $750 per month and $14,000 or more, depending on all the above factors. Digital hoarding advertisements, on the other hand, cost from $1,200 to well over $15,000 monthly.
The Cynor Media platform helps clients choose the most competitive and relevant options across PAN India and can be reached at +919569999904.
So, what are you waiting for?
It is no surprise that companies worldwide—from local businesses to tech giants—are increasing spending on hoarding advertising. The time is now to optimize your company’s hoarding ad to send the right message, at the right time, and to the right people.
Hoarding advertising always plays an important role in media plans. The event management company in Chandigarh delivers innovative solutions at the most affordable cost.