Virtual booths are the new way to network your business in a time of unprecedented challenges. They can help you gain more exposure and continue your marketing strategy despite social distancing rules, and show audiences that you’re still there for them. However, just like their physical equivalent, virtual booths require careful preparation. Of course, you won’t have to fly to the trade show location to get an idea of the booth dimensions or meet with people in person. That’s the beauty of virtual booths, they’re easy to set up. But, as representations of your company in the online sphere, they need to follow the best marketing practices and be consistent with your brand’s identity. You can check visual impact productions.
So, to make the most out of the potential of virtual booths, follow these practices:
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Establish your audience’s needs and expectations
It’s one of the golden rules of marketing that you should never do anything before you establish who your target audience is and the reason why they are interacting with your brand. This applies to virtual booths too. There are a million ways to create a fantastic-looking booth, but, for it to work, it needs to appeal to its target audience. So, before talking to a company about it, meet up with your marketing team and answer to answer these questions:
- What demographics are we addressing?
- What do we want to achieve with this virtual booth?
- What needs does our audience have and what are their expectations?
- At what stage of the sales funnel are leads visiting our booth?
By answering these questions, you’ll get a better idea of your ideal virtual booth, and your developers will be able to deliver visual solutions that target your unique needs.
Decide on the features of the virtual booth.
From immersive panoramic videos to games and virtual lobbies, virtual booths can have many innovative features that make them just as exciting as traditional trade show booths. So, once you’ve decided who your audience is and what you want to achieve, it’s time to decide on the right features, and here your choice should depend on several factors, such as your existing virtual booth design, if any. Audiences love familiar faces and, for consistency, it’s a good idea to work from your current layout. Since you won’t be restricted to the laws of physics and you decide yourself how to use the virtual space, you have much more creative freedom, but don’t forget that every feature you pick needs to add value to the audience.
Craft compelling content that matches the features
A great virtual booth design can attract your audience’s interest, but it’s your content that will keep them there. Online, you’ll be dealing with finicky clients and short attention spans, so don’t waste valuable sales opportunities with vague, weak, or generic content. From calls-to-action to product descriptions and video footage, all the content displayed within your virtual booth needs to be consistent with your overall marketing strategy and meet the highest quality standards. s
To make sure you don’t come across any unpleasant surprises, have the content ready about one week before the launch so that your team has time to double-check everything and make adjustments if needed. Naturally, a virtual booth is no place for typos and grammar mistakes, so don’t neglect proofreading!
Hosting the virtual booth
No website owner wants to be put in the awkward position of having their website go down during the sales season because of the high number of visitors. The same applies to virtual booths. Once the design and execution are completed, you have to make sure audiences will be able to enjoy it, without any interruptions and downtime, which is why you should find the right hosting option. Some business owners prefer hosting the virtual booth on their own website, and that can be a good idea if you have enough storage available on your hosting server. However, if you don’t, or you don’t want to worry about an extra task, you can host the booth on an optimized server. This way, you’ll know for sure that the booth will be running smoothly and users won’t have any problem accessing it 24/7.
Best Regards, AddVideos
