WHAT ARE HASHTAGS?
If you use social media, you must be aware of this term. Hashtags are specific phrases or words with a (#) hash sign. These are simply searchable tags used as keywords for your post. It is a way to discover posts about a particular topic or niche, and reach higher audiences.
For example: #Instagram, #hashtagauthentic, #Google
WHY USE INSTAGRAM HASHTAGS?
Everything on Instagram has changed since its launch in 2010. But hashtags are still an effective way to expand your reach on Instagram.
When you post a picture or video with a relevant hashtag, that post will visible to everyone who visits the page for that hashtag. The same goes for Instagram stories. As a result, more people will discover your account and your engagement will increase. Besides that, there are high chances for your account to gain followers. If you are a start-up and looking forward to get your first 10K Instagram Followers instantly, you can Buy Instagram Followers Australia from a reputed brand of Australia.
DIFFERENT TYPES OF INSTAGRAM HASHTAGS
- Hashtags for product or service: #sunglasses or #hotel
- Specific Location hashtags: #Starbucks or #London
- Special event hashtags: #blackfriday or #happymothersday
- Hashtags for your niche: #beautyblogger or #wildlifephotographer
- Random hashtags: #fridaynight or #loveyourself
- Hashtags signaling acronyms: #OOTD (outfit of the day) or #LOL (laughing out loud)
- Hashtags showing emojis: #☺or #❤
HOW TO FIND THE BEST HASHTAGS FOR YOUR BRAND? HOW TO USE THEM?
From finding the most trending hashtags within your industry to using them correctly, we are going to give you the utmost guidance on Instagram hashtags.
- LEARN FROM INFLUENCERS AND COMPETITORS
Take inspiration from the famous influencers. Look at their posts and learn their strategies to use hashtags. You may find content on their feed similar to yours and you can take the idea from their posts.
Visit the profile of your competitors, monitor their posts, and hashtag use. As a result, you may figure out some objectives and relevant hashtags to use on your posts.
- SEARCH FOR HASHTAGS YOUR AUDIENCE IS USING
Search and use the hashtags your audience is using. By doing so, you can reach similar people as your audience.
Instagram also gives the option to see the hashtags used (or followed) by the people you are following.
- CREATE A HASHTAG FOR YOUR BRAND
One of the best ways to promote your brand is to create your own branded hashtag. Inform your audience about this hashtag, add it in Instagram bio, captions, and stories. This way, you will be able to gain visibility and fame.
- FIND RELATED AND TRENDING HASHTAGS
Using trending and related hashtags within your niche can do wonders. Search for a specific topic and click on tags, you’ll see all the trending and related hashtags to use on your posts.
In this picture, you can see all the hashtags that are trending and related to food.
- USE HASHTAGS ON INSTAGRAM STORIES
Isn’t it great that Instagram also allows you to use hashtags on stories? When you visit a hashtag page, all the stories using that hashtag will appear on the top. Instagram stories are an important part of your hashtags strategy. Putting posts on your Instagram stories help you to get Instagram likes more easily.
- CHECK YOUR INSTAGRAM POST INSIGHTS
Instagram insights will help you see the interaction of your posts. You can track the number of impressions received because of the hashtags you used on your posts. But remember, this will only work if you have a business profile. Click the “view insights” button on any of your posts and see the impressions.
- ADD HASHTAGS IN CAPTION
Most people post hashtags in comments to hide them. But hashtags are most effective when posted in captions. If you still want your hashtags in the comments then post it in the first comment. Other than that, your hashtags won’t bring enough engagement if you add them by editing your caption.
- DON’T OVERUSE OR REPEAT HASHTAGS
Instagram allows 30 hashtags on posts and 10 on stories. Some people say that 11 is the magical number for hashtags and it will expand your reach, but it’s totally up to you. Apart from that, you will not be able to post your comment or caption if you add more than 30 hashtags at once.
Avoid using the same repetitive hashtags in every post otherwise, you will violate Instagram’s community guidelines.
- AVOID BANNED HASHTAGS
Tagging banned hashtags on your posts and stories is completely useless. Always search your hashtags before using it.
- USE RELEVANT HASHTAGS
Don’t abuse this helpful Instagram feature by using irrelevant hashtags. For example, if your content is about food, don’t use #fitness on your post. The important thing is to attract the right people not more people.