As we approach the end of the year, businesses want to shake off the pandemic and focus on growth once again. Well, there’s good news because there’s no better time to grow your business than in December. Here are some ideas for doubling your business this Christmas!
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Run Competitions
Every year, many families struggle for money in December because they need to buy gifts for family members and friends while also purchasing an expensive Christmas dinner and perhaps even spending on travel. As a business, you can help them by offering a chance to win free prizes. As you share the competition on social media, it will generate excitement in the market and encourage people to check out your brand.
For this to work, you’ll need to share the competition, make it easy for people to apply, and offer a worthwhile prize. Hopefully, even some people who don’t win have looked at your product enough that they want to buy it anyway.
Start Early
Often, businesses think they need to wait until December to start talking about Christmas. The later you leave it, the more people you miss. For example, you’ll miss all the organized shoppers who start in October. If people have bought from you for Halloween, start a remarketing campaign to reach out to them for Christmas too.
Don’t worry, you aren’t going to offend people who are actively avoiding Christmas because they will come back later. What you will do is generate sales from early shoppers and plant your business in the minds of prospective leads.
Offer Gift Cards
Ever heard that you’re difficult to buy for? Lots of people are, and gift-givers struggle each year. With this in mind, it’s now common to give either money or gift cards. Why not take advantage of this trend and allow your own customers to buy gift cards? Here are just some of the benefits of offering gift cards:
- You get income immediately (before losing stock or providing a service)
- Gift cards are requested more and more each Christmas (59% of people in a 2019 survey)
- Up to 20% of people don’t redeem the full amount while 6% don’t use the gift card at all
With this last point, it means that you get the income for free. You don’t give away products nor provide a service but still get the income.
Provide Online Solutions
This December, you can’t afford to forgo the digital world. If the world learned anything from the pandemic, it’s that consumers could spend more time online. These days, consumers use social media to shop just as much as they do to keep up with friends and family members. Therefore, you’ll need an online store where people can shop and order your products. If possible, allow people to purchase your products without even having to leave their favorite social media channels (you can do this through shoppable posts and other content!).
Keep Stocked
Although this might sound simple, many businesses around the world lose customers each year because they don’t maintain enough stock. The last thing you want is to enjoy a huge increase in demand and then run out of stock. Make sure you have enough stock to meet your goals this December.
Other Ideas
- Contact King Kong because this amazing digital marketing agency will help achieve your goals
- Work with an influencer
- Raise money for a local charity
- Claim your Google My Business profile
- Upload high-quality content (articles and videos)
- Sell the benefits rather than the features of your product/service