The success of your digital marketing campaign depends on your marketing strategies and tools – the latter which we will mainly discuss in this guide. Having the right set of marketing tools can produce professional results with ease for digital marketers. Marketing tools offer a wide range of versatility and application on multiple platforms, like YouTube, Twitter, Instagram, Facebook, websites, and even customer relationship management (CRM) systems.
Marketers can successfully build, test, launch, and evaluate their campaign performances in no time. If you are looking for the ideal marketing system to incorporate in your campaign, then you’ve come to the right place. This guide covers a list of tools that will help to promote your brand. Welcome on board.
What Are Marketing Tools?
The definition is not far off from its name – “marketing” and “tools”. Regardless of the fact that you will come across various definitions, the fundamentals remain the same. Marketing tools are systems that help develop and promote people, products, and services. These systems can be software, strategies, or techniques and they perform various important roles, whether it be to boost sales or gather customer data.
Why Are Marketing Tools Important?
You have heard of marketing a million times and don’t still understand the fuss about it. Or you may be a marketing and still have a hard grasp of the use of systems and strategies to promote your brand. But here is the thing, we all use tools to augment our daily activities, be it to move around in vehicles or prepare our meals with cooking utensils. In the world of marketing, tools are also vital to get the job done.
Online marketing is basically the same as any other form of marketing, and understanding the benefits it brings can create a difference in the way you use marketing tools. Let’s take a look at some of these benefits.
1. Create An Outstanding Brand
There is always a significant difference between an individual that augments his business process with marketing tools and one that doesn’t. With the looming competition out there, it is not just enough to have a business niche, but you also need tools that will make your brand stand out from the rest.
It is great to understand your target audience and their needs. However, you also need to study your competitors. What are they doing that you can do better? How can you create unique offers that beat theirs hands down? Sometimes, the difference is in the tools. Checking out genuine marketing tools reviews helps you make the right call in tool selection.
2. Build Your Network On The Go
Marketing is not restricted to the internet. You can launch a successful campaign from your on-site business workplace with ease. All you need is a feasible goal, effective marketing tools, and the right audience.
3. Provide High-Value Content
With a global population of over 7 billion people, there are 4.54 billion active internet users. Interestingly, an average internet user devotes 6.5 hours daily to internet activities, including the search for relevant information. To capture a significant portion of this sector, you need high-quality contents and traffic. Marketing tools provide such avenues.
Top Marketing Tools You Need
Often, online marketers may find themselves overwhelmed with tons of marketing tools, some of which are effective and others futile. Searching for the right system or strategy to use in the sea of tools can be time-wasting. Hence, we have compiled a list of marketing tools covering areas such as search engine optimization (SEO), email, social media, content, and analytics.
1. Search Engine Optimization
SEO arguably occupies the top rung of the marketing ladder and can be extremely rewarding to marketers when done right. A reliable SEO tool automates your campaign process seamlessly, saves you money, and yields exponential returns. There are free and paid SEO you can use to boost your marketing performance, some of which includes:
- Google Analytics (free) – ideal for SEO, PPC, content marketing, web design and usability, among others.
- Ahrefs (free) – analyses your performance with your competitor’s, locate keyword gaps, and evaluate traffic value.
- Ubersuggest (Paid) – automates keyword research process, thereby increasing search engine ranking.
- Moz Link Explorer (paid) – access to tons of metrics like top-performing content, link-building options, and spam scores.
2. Email Marketing Tools
Email Marketing is effective in lead generation, campaign promotions, and engagements. With the right email marketing tools, it is easy to automate your campaigns and build a potential, high-yielding email list. Many marketers find Iterable and MailChimp very effective in generating analytics for their campaigns.
3. Social Media Marketing Tools
Social media provides a potential platform for marketers to increase brand visibility and engage audiences. Some of the best platforms that support marketing are Instagram, Facebook, and Snapchat. They also come with marketing features that promote online marketing. For example, you can run Facebook ads and monitor performance with the “Facebook Ads Manager”.
These platforms also work well with social management tools like Hootsuite and Buffer to measure engagement and schedule posts.
4. Content Marketing Tools
In terms of content creation and curation, some of the best tools you will find are Hubspot and CoSchedule. With these tools, you can create high-target contents with the use of texts, images, and videos to meet the needs of your target audience and increase traffic to your site. You also get insights into audience activities on social media, through which you can promote ever-green posts for your readers.
Tools like Kred helps you measure your online influence and connect with various brands and influencers to boost your online outreach. If you are looking at creating, organizing, and sharing your ideas in the form of notes, then Evernote is the ideal tool for you.
5. Analytics Tools
Analytics tools are a must-have for digital marketers. Google Analytics tops the chart for being the best tool for tracking web traffic, evaluating performance indicators, promoting contents for the target audience through data collection, insights and opinions, among others. Facebook Insights and Twitter Analytics are also great for campaign optimization and engagement.
With these tools, you can measure your sales, conversions, and demographics, which gives you a detailed idea of your site performance.