Today, we attempt to answer this big question that almost everyone looking for professional SEO services in Dubai has on their mind. No matter if you’re a big business or a small-scale startup, the very question will also baffle you when making this critical marketing decision that can impact your business performance acutely, for the better or for worse.
Dubai – and the entire UAE and major parts of the Middle East for that matter – have seen a business boom in the past couple of decades. With skyscrapers emerging from desert sand and towns turning into some of the most bustling global business centers, Dubai’s commercial status has also soared sky-high. As the business activity of all sorts and sizes mushrooms across the emirate, the services to support these businesses have also risen correspondingly.
In this age of Google where customers can build an impression of your business in an instance, online visibility and digital marketing game have become more relevant for companies than ever before. The trend has made SEO services a key constituent of any company’s ad spend thus turning the SEO sector into a huge industry. In Dubai alone, there are hundreds of individuals and agencies providing professional SEO services to clients from varied domains.
But, when looking for professional Search Engine Optimization services in Dubai that cater to their particular SEO needs, it’s imperative for businesses to know whether to hire an agency or an individual SEO in Dubai. Like every other service, both have their own merits and demerits. While in some instances an agency may be the right choice for a business of a relatively bigger scale, an individual SEO expert can meet all major requirements in many other instances at a fraction of the cost.
Reasonable pricing – professional SEO services that are affordable yet result-oriented
Usually, some big companies opt for bigger marketing agencies to have their SEO needs to be met. The decision is mostly based on some critical paperwork that the company’s policies may mandate, besides a large headcount at the agency that’s necessary to manage to company’s full-scale marketing activities.
But in most other cases, going for an individual SEO expert with the right skills, experience, and clientele is a wise choice. On top of many other reasons to prefer an SEO individual over an agency is the low pricing: compared to what an agency might cost you, an individual SEO service provider will charge only a fraction of the agency’s rates and deliver you better, more personalized services.
Greater focus – compared to an agency, an individual will value you more as a client
Agencies are usually inundated with work as they’re managing multiple accounts/clients at a time. And to your disappointment, the key person (POC) assigned to your account, that the agency claims will dedicatedly and exclusively work with you, will probably be managing other clients at the same time. So, the attention your work needs will naturally be compromised.
In comparison, an individual SEO expert will value you more as a client, as he/she will be managing fewer clients and putting in greater efforts to deliver the best possible results. As the work is his/her own (unlike the employees of an agency), he/she will work more dedicatedly towards your account and that will reflect on your search rankings at the right time.
A pleasant experience – be a part of an individual’s success
Unlike established agencies, an individual is undergoing a career evolution and by becoming his/her client, you may also have an experience of mutual learning that both of you will value and cherish for a long time. The relationship you will build will be robust and the results will be amazing for your business.
This association will also benefit your business in the long run; you will always be the individual’s priority client even if they grow into an agency. More importantly, you will have played a key role in the individual’s success story and that would be a good and rewarding feeling. You too will be grateful for the personalized and focused services they have been providing you, helping you achieve the online visibility that you had planned to achieve.