Outdoor advertising has always proven itself as one of the most effective marketing strategies to boost brand awareness. Whether it’s personalized laser cut signs or LED displays, these tools have been relied on by businesses to promote their products for years. It’s worth investing in these kinds of advertising because they guarantee that your store will be given attention whenever people start noticing your signage. Also, it’s a common misconception that whenever outdoor advertising is brought up, people immediately think about the signages displayed just on the outside of the establishment. However, that’s not the only place where outdoor advertising happens. It could happen anywhere and beyond the corners of your building.
One of the challenges experienced by most entrepreneurs in coming up with their strategies to improve their outdoor advertising is going beyond the usage of signage. It’s given that when one businessman owns a physical space for his business, he will have to invest in outdoor signage. But little did businessmen realize that there’s more than just hanging signages outdoors. This is why below we have compiled examples of outdoor advertising that you can employ in your business.
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1. Pylon Signage
Commonly referred to as pole signs, these are signs that are projected just outside the establishment and are built from the ground up to the highest point preferred by the businessman. These are usually mounted just on the ground beside where the establishment stands. Usually, malls do have these kinds of signs to advertise and inform the public that specific stores are present in that particular mall. It is, without a doubt, an attention-grabber especially for drivers that drive along the highway and would need to look for a landmark. The pylon sign can also be the instrument for other local shops to be noticed because it can cater to two or more signages.
2. Sidewalk Signage
This is very common for restaurants and boutiques, basically every business that offers discounts and other exciting promos for their customers. Sidewalk signs are visible to the public and much more affordable compared to most advertising methods. Most sidewalk signs are also upgraded with better and stronger components. Sidewalk signs are now built with waterproof and sturdy materials to increase their durability when facing sudden weather changes. Compared to other signage types, these signs are easy to transport and information placed could be edited quickly because it is attached with a blackboard or a magnetic board.
3. Roll-up Banners
Widely used for commercial advertising especially during business expos, roll-up banners, roll-up banners are effective in conveying information about your business. Its advantages include affordability, convenience or portability, and lesser time needed for its installation. In addition, the layout of the signage is all up to the business. However, it is not much durable than the other signages because of its lightweight materials.
4. Informative Signage
You might be wondering what type of sign this one probably is since every signage is informational by nature. To differentiate from the rest, these signs usually have very reliable information as the content. Maps or a list of rules and regulations displayed using poles and safety signs present in the streets are examples of informative signage. These signs usually direct or instruct the reader to fulfill an important action and warn them of the dos and don’ts in an area.
5. Window and floor signage
Signs are not only displayed on flat surfaces. Display areas can include windows and floors as long as the signage is visible to the public. Likewise, it can also cater to signages with different materials. Opaque, translucent, and personalized cuts usually match the appearance of those buildings with really huge windows. Malls are buildings known to have the biggest windows for enticing shoppers to purchase some items inside. Although customers should have a closer peek of what the stores are selling, plain glass windows may still appear dull. This is where sticker signages that could stick well on glass surfaces are applied. But the signages mustn’t overpower the products being displayed by the shop since the purpose is to encourage shoppers to buy. Therefore, the signage size must be small enough to be seen and big enough not to cover the products.
It should still be visible for the floor signage regardless of the number of people who have stepped on it. The words displayed should be readable especially that most businessmen utilize them as markers for borders, pathways, or alleys. This is essential for manufacturing companies and industries that require safety. These signage types are also beneficial because it does not need paint or any other toxic chemicals to maintain the quality or preserve its appearance. It is also safe to avoid any chemical accidents happening while being applied on the floors of the establishment
6. Vehicle stickers
Similar to the window and floor signage, these are signs that are created as stickers. Advertising does happen even while driving. The demand for decal car stickers by car owners who want to promote their business or remind fellow drivers to drive carefully has increased lately. Its effectiveness in communicating to the public is noticeable because even passengers in the car are attracted to the signage attached to the cars’ surfaces. You can opt for personalized laser cut signs for a precise cut but it is not advised for decals because of the chlorine it emits. Stickers can also function as shade for your car dashboard to limit the amount of sunlight that could harm your eyes and skin.